Today Andy is joined by Gianluca Fiorelli, International Independent SEO consultant, to talk about keyword research. Particularly, Gianluca discusses different tools to perform researches and the different uses he gives to them.
He offers an interesting and different approach on the creation of the keyword strategy, based on optimising for specific topics instead of for just one keyword. As an international SEO expert, Gianluca also recommends to pay special attention to the culture of the market we are trying to target to ensure each page is ranking for the right topic.