40 Content Marketing Tools that will Make Your Job Easier in 2016 – Part 1: Research

In Content Marketing, The Digital Marketing Blog by Jackson Rawlings1 Comment

As we start getting into 2016, it’s clear that Content Marketing is going to be just as important, and just as integral, to the marketing stack as it has been for the last few years.

Knowing what tools you can use to make Content Marketing work for you is more essential than ever.

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Now a bit of honesty from us: there are plenty of lists out there that give some great recommendations for Content Marketing tools (take a look at this huge one for starters)– this is by no means an original idea – but we felt that it was time this subject was given a bit of a refresh for 2016.

So we decided, over a series of posts to pull together 40 tools that we either use here at SiteVisibility, or have be given very good recommendations from our network and partners.

For ease of use, we’ve decided to break these down into 5 simple categories depending on where in your Content Marketing efforts they’ll come in handy. These categories are:

  • Research
  • Ideation
  • Creation
  • Marketing
  • Measurement

So, in this first part, here are our top content marketing tools for the Research phase.  


1/ Keyword Planner

The first port of call when carrying out any kind of keyword research. Google’s Keyword Planner, part of its adwords suite, is the ideal tool for gathering first glimpse data about keyword search volumes. This research can then be expanded on with other tools, but for most content marketers, this is the place to start to generate initial keyword ideas.

2/ Ubersuggest

Like a bigger, more longtail, more expanded version of the Google Keyword Planner. The only thing missing is the search volume data, though this is easy to cross reference with the Google data.

If you’re looking to create content that targets longer tail keyword phrases, but don’t know what phrases to go after, Ubersuggest will become your best mate.

3/ Answerthepublic


Don’t be put off by the slightly scary man that greets you when you land on the site, Answerthepublic is worth your while.

Like Ubersuggest but with the questions that actual people are asking (so you can create the content that answers them), and with all the data visually displayed. Sounds confusing but trust us, soon it’ll be your go-to research tool.

4/ Google Trends

Like how Answerthepublic works? Well why not get your data straight from the horse’s mouth. Google Trends has always been a marketers friend, and the real-time data means that content creators have the perfect tool to find what’s hot and craft their content accordingly.

5/ Buzzsumo

Competitor analysis is an essential part of any content creation strategy as it allows you to see what works and what doesn’t and tailor your approach accordingly.

Buzzsumo is a great tool for this as it lets you see how well different pieces of content have performed socially in terms of shares and engagement. Type in some keywords related to the piece of content you plan to create and see what’s already out there and how well it’s done.

6/ Ahrefs Content Explorer


Similar to Buzzsumo, the Ahrefs Content explorer lets you see how well different pieces of content have done for any particular topic. However, it provides more than just social and share data, as it also gives data on more ‘SEO-y’ metrics like backlinks and traffic.

The paid versions can be pricey, but if you have the budget, it’s absolutely worthwhile to invest in.

7/ Social Crawlytics

As content and influencer marketing become more and more entwined, tools like social crawlytics become more and more useful. Like Buzzsumo and Ahrefs it gives you data on the social reach and engagement of particular pieces of content, but it also allows you to frame this within a specific group. This means you can identify the influencers in your niche and see what they are sharing and engaging with most, allowing you to create similar content.

The fact it’s completely free seals the deal on the fact that this is possibly the most useful and must-have content research tool in any content marketer’s arsenal.

8/ Soovle

Soovle is like the Google Keyword Planner of the ecommerce world. You can use it to pull in suggestions for keywords from sites like eBay and Amazon, so if you’re looking to create content that is more product related, this could be the way to go.

We hope you find these useful, look out for next weeks post where we’ll be looking at the top content marketing tools for when looking at Ideation and please share any other tools in the comments below.

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