In the video above, we recap some of 2016’s biggest search marketing topics before discussing what’s ahead for marketers in 2017.
Below is a list of resources referenced throughout the video.
If you have any questions, feel free to email webinar@sitevisibility.com or Tweet @SiteVisibility, @ScottColenutt or @JonHibitt.
I’m off to lose myself in the world of virtual reality. I’ll see you again in 2017 (hopefully).
2016 Recap: Resources
Google Removes Right Hand Column-Ads
- https://searchenginewatch.com/2016/03/29/three-early-results-of-google-removing-right-hand-side-ads/
- http://www.wordstream.com/blog/ws/2016/03/10/takeaways-from-serp-change
Google Launches 360 Suite
- http://searchengineland.com/google-analytics-360-suite-launch-audience-dmp-244713
- https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html
Google Refreshes Mobile-Friendly Update
- https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html
- http://searchengineland.com/googles-mobile-friendly-algorithm-boost-rolled-249357
Google Makes Keyword Planner Changes
- http://searchengineland.com/google-officially-throttling-keyword-planner-data-low-spending-adwords-accounts-255795
- https://www.seroundtable.com/google-keyword-planner-forecasting-tool-22632.html
- http://searchengineland.com/google-adwords-keyword-planner-unknowns-256710
- https://www.sitevisibility.co.uk/blog/2016/08/17/will-changes-googles-keyword-planner-affect-keyword-research-2017/
- https://moz.com/blog/announcing-keyword-explorer-mozs-new-keyword-research-tool
Penguin 4.0 Rollout
- https://moz.com/blog/how-real-time-penguin-model-changes-seo-whiteboard-friday
- http://searchengineland.com/google-penguin-4-roll-done-261000
- https://www.seroundtable.com/google-penguin-4-rollout-complete-22831.html
Google Launches Automated Analytics Insights
- https://analytics.googleblog.com/2016/09/explore-important-insights-from-your.htmlhttp://marketingland.com/google-analytics-app-instant-insights-190249
- https://techcrunch.com/2016/09/02/google-analytics-automated-insights/
2017 Game Changer Resources
Interstitial Penalties
- https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html?m=1
- http://searchengineland.com/interstitialgeddon-google-warns-will-crack-intrusive-interstitials-next-january-257252
Google Data Studio
- https://www.google.com/analytics/data-studio/
- http://dataremixed.com/2016/07/a-first-look-at-google-data-studio/
- http://www.digitalmarketer.com/google-data-studio/
- http://online-behavior.com/analytics/google-data-studio
Google Home and Amazon Echo
- http://searchengineland.com/seo-without-serps-google-assistant-home-amazon-echo-heres-survive-263763
- http://searchengineland.com/google-home-assistant-260281
- http://searchengineland.com/marketers-need-know-google-assistant-google-home-250112
- https://moz.com/blog/how-to-rank-on-google-home
JavaScript Rendering
- https://www.screamingfrog.co.uk/seo-spider-6-0/
- http://searchengineland.com/tested-googlebot-crawls-javascript-heres-learned-220157
- https://www.seroundtable.com/google-on-crawling-javascript-sites-progressive-web-apps-21737.html
Accelerated Mobile Pages (AMP)
- https://googleblog.blogspot.co.uk/2015/10/introducing-accelerated-mobile-pages.html
- http://searchengineland.com/get-started-accelerated-mobile-pages-amp-240688
- https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday
- https://www.ampproject.org/learn/about-amp/
Messenger Bots
- http://expandedramblings.com/index.php/facebook-messenger-statistics/
- https://contently.com/strategist/2016/01/08/800-million-users-could-messenger-become-bigger-facebook/
- https://www.buzzfeed.com/alexkantrowitz/time-to-meet-the-wizard-facebooks-messenger-head-pulls-back
- https://www.bustle.com/articles/181442-the-starbucks-pumpkin-spice-latte-facebook-messenger-bot-is-an-exercise-in-delightful-absurdity
- m.me/TheRealPSL
Mobile-First Index
- https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
- http://searchengineland.com/google-begins-experimenting-mobile-first-index-hopes-expand-upcoming-months-262527
- https://www.searchenginejournal.com/mobile-first-index-actually-mean/178017/
Google Optimize
- https://www.google.com/analytics/optimize/
- https://support.google.com/360suite/optimize/answer/7012154
- http://www.lunametrics.com/blog/2016/12/02/getting-started-google-optimize/
- http://www.periscopix.co.uk/blog/ab-testing-made-simpler-with-gtm-change/
- http://digitalinsightsworld.com/digital-insights/how-to-set-up-google-optimize/
- https://support.google.com/360suite/optimize/answer/7012154
Virtual Reality/Augmented Reality (VR/AR)
- http://www.pocket-lint.com/news/136542-what-is-daydream-and-when-is-it-coming-google-s-android-vr-platform-explored
- https://vr.google.com/daydream/
- http://www.trustedreviews.com/opinions/what-is-daydream-vr-google-s-virtual-reality-platform-explained
Happy holidays everyone 🙂
