#373 The Mighty Swipe: Interview With Olly Cooper

In Internet Marketing Podcast, The Digital Marketing Blog by SeanLeave a Comment

In this week’s podcast, Andy is joined by Olly Cooper, CEO at Fuse (the mobile arm of venture builder, Blenheim Chalcot) and Co-Founder and Director at Bijou Commerce, a mobile commerce platform business that revolves around single image browsing or as it’s also known, single image swiping.

Olly explains how the massive growth in the use of mobiles within search and retail has meant that many brands and retailers need not only a mobile responsive site, but also a great user experience. He talks about how single image swiping can be used by businesses to personalise a user’s experience and how it can be incorporated by businesses, particularly those in retail and eCommerce.

Find out how “the Swipe” could be used for finding the perfect outfit in this BBC article featuring Bijou Commerce.


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