Whether you run your own digital marketing agency, work for an inhouse marketing department, are just commencing a career in digital, have years of experience, or want to branch out and start something entirely new – We had a wide range of guests on our Internet Marketing Podcast in 2018 sharing their wealth of knowledge and experience about all of the above and more.
On each show, we asked our guests to provide their top tip/key takeaway for the audience. Read on to discover the advice they shared with us about running a business, entrepreneurship and careers in digital and apply them for yourself in 2019.
Duane Forrester is VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog.
- Educate yourself and acquire a broad range of skillsets in your toolbox. That is the surest way to ensure success for your business today.
- Do not take shortcuts and avoid thinking one particular thing needs to be your focus for the year. For example, do not consider 2019 the year of SEO or the year of Paid search. Success comes from a combined, balanced approach to your digital marketing. It pays dividends to understand these things both professionally and personally.
Jeet Banerjree is an entrepreneur and mentor, TEDx speaker & digital marketing consultant.
- People are always angling for the perfect moment to start a business or pursue their dreams but what they don’t realise is that the younger you are the better. It’s a blessing to start a business when you’re young as you have minimal adult responsibilities. As you get older, life gets tougher. Youth allows you the opportunity to fail and learn from it. Just do it!
- You’re never going to have the perfect business plan, circumstances or all the time in the world. If building a business really matters to you, and it’s something you really want to do, then ignore any excuses and act now. Otherwise, the only thing you’re going to end up doing is procrastinating until it’s too late and you will regret it. Just get out there and do it and figure things out along the way.
Eric Hebert is Founder and Lead Strategist at Evolvor
- Invest some time and money into figuring out a way of generating your own leads. If you work in marketing then you will know the importance of needing to market yourself!
- It’s all about scalability. Expand your team by finding contractors or vendors that are experts in your field and work your way up to be able to hire them.
Rachel Finch is our very own Digital Marketing Manager here at SiteVisibility, and founder of Brighton Digital Women
When it comes to a career in digital, make sure you fall in love with learning – don’t just tolerate it or put up with it. You don’t have to take it outside of work if you don’t want to but embracing every opportunity you have to learn as part of your work is absolutely vital. Any opportunity you have to teach someone else something is pure gold too because if you can’t explain something simply then you don’t understand it well enough.
Josh Stanton is Co-founder of Screw The Nine To Five
There’s so much rhetoric online about what type of business you should start but you can be very flexible in how you do business as it’s down to your personality.
Rather than quit your job and go all in, by far the best way of building an online business is to systematically build it on the side. People who do this don’t put themselves under any unnecessary pressure and get into a good routine about when they work on their business.
Raman Sehgal is Founder of Ramarketing.
- Don’t chase the wrong type of client or business. You’ve got to work out what is the best fit and type of client for your agency. When you do work that out, whether that’s through the creation of a persona or profile, you’ll spot the right client a mile off. When they ask you particular questions or ask for a particular service, you know you can answer that question and solve that problem.
- Advice to younger staff: Be a lot more intentional with your time, business and life. Make time to take in some fresh air, get off Facebook and engage in learning. Social media is so engrained in what we do, but it’s important to know when to switch off.
Richard Lorezen is CEO of Fifth Avenue Brands.
If you want to start a business, just pull the trigger and do it. You can’t wait for the right time.
You’re never going to 100 percent confident and there’s no such thing as a perfect idea. Business is 99% execution so decide what you want to do and commit to it. Execute that idea every single day consistently and you’ll figure it out along the way.
Money, relationships, contacts, clients and mentors – you’ll figure it all out. The most important part is executing an idea and committing to it.
Lukasz Zelezny is Director of organic performance at ZPG.
Don’t just try to copy your competitors, find your own vision and approach. Go with your own SEO conclusion. Things like gap analysis help you create a personal approach and there are an infinite number of ways you can go.
Warren Knight is an entrepreneur, speaker, trainer & author.
1) If you want to succeed in digital, understand the customer acquisition journey. When you map out what a customer does to come to the point of being a visitor and then a prospect and then a customer, that part is key.
2) Take prospects out of a social space and bring them into your own environment, where you can nurture a relationship. For example, ask prospects to join you in a closed Facebook group, where you can nurture a relationship at the same as adding value to them.
3) It’s ok to say no to paid advertising. Don’t feel bad about not doing it. There are other ways to spend money – on remarketing, custom audience, which might get you a better ROI.
Barbara Turley is Founder and CEO of The Virtual Hub
- Using virtual assistant’s is absolutely repeatable and works in any business whether you’re a local business, brick and mortar or online.
- The reason it doesn’t work for many businesses is the following:
-They have a mindset issue and don’t believe it will work for them
-They ditch it if they don’t get immediate results or they keep churning through VA’s and blaming the VA’s.
- The time you invest in your people pays the biggest dividends later. Invest the time in learning how to delegate effectively and get results from your delegation.
- If you find that you’re churning through VA’s all the time then it might be time to look in the mirror. Your leadership style, the way your running your business or your processes could be the problem.
Nathan Hirsch is CEO of FreeeUp
Focus on low risk, high reward situations when you’re hiring. You’re going to have to invest money in people, processes and ideas, some of which are going to work and others which are not. It is going to be trial and error. If you keep focusing on low risk, high reward situations, keep learning from past hires, then great things are going to happen with your business.
What did you think of the above podcasts? Were there any tips given by our guests that you found particularly helpful or plan to implement into your work or life in 2019? If so, we’d love to hear from you in the comments below.