*Please note that these aren’t the most recent slides from BrightonSEO. If you’d like to view those, you can do so here.
Once again, we’re the official sponsors of the speakers slides from BrightonSEO, MeasureFest & The Search Advertising Show.
If you couldn’t make it to any of the conferences, missed out on some of the talks or just want to recap some of the tips and advice shared, we’re here to help!
Below you can find the slides from the September 2019 BrightonSEO Conference as well as the videos of the main stage from Authoritas. We’ve ordered them by the schedule on the day to help you find what you’re looking for.
You’ll notice that we haven’t quite got them all yet, but we’ll be adding to this post every day, so if you do manage to spot any that we haven’t got below, please get in touch here and we’ll get them added!
Enjoy!
Oh, and if you want to find out more about our relationship with BrightonSEO, you can do so here.
Main Stage Video:
Morning Sessions
Future of Search
Beetlejuice’s Guide to Entities and the Future of SEO – Greg Gifford
Rethinking The Fundamentals of Keyword Research With The Insights From Big Data – Tim Soulo
Why AI will be a key part of your team, not a replacement – Sal Mohammed
Small Budget SEO
Content Marketing for Links: Stretching Smaller Budgets – Stacey MacNaught
The cash-strapped marketer’s guide to SEO – Helen Pollitt
How to create a sexy AF PR pitch to land sexy AF links no matter your budget or brand – Carrie Rose
Advertising
Data-Driven Remarketing Strategies & Tactics for Every Business – Amy Bishop
Beat The Competition With Gmail Ads: Email-less Email Marketing – Jacob Tibbott
I Don’t Know How to Run Shopping Ads, and at This Point I’m Too Afraid to Ask – Kirk Williams
Technical
How I learned to stop worrying and love the .htaccess file – Roxana Stingu
Don’t F*ck Up Your Site Migration – Serena Pearson
Accessibility for people and bots: Compassion-led technical SEO – Ashley Berman Hale
Mobile
Living in a Mobile First (Indexing) World – Frank Vitovitch
Tracking Growth with AMP Analytics – Solenn Boulic
Tips for optimising for Google Discover – Luci Wood
Amazon
Understanding Amazon’s A9 Algorithm – Katherine Khoo
How to create Amazon Advertising campaigns without targeting any keywords – Prabhat Shah
Amazon PPC – The Science Lab Of Your Amazon Business – Danny McMillan
International Social
Using LinkedIn Paid Ads to support a lead generation campaign – Jake Potter
How to Drive Global Sales with Social Selling – Anlieka Marconi
Reporting Showcase
Unified Attribution: Connecting Digital to Offline & How to Optimise TV & Radio for ROI – Ross Paton
How marketers miss up to 60% of their conversions – and how to capture them – Adam Chapman-Ballard
Neadoo’s CRM – a better way to report and communicate – Adrian Kempiak
Mid-Morning Sessions
Content SEO
Making Captions Beautiful (and Searchable) to Improve Video Experience – Ahmed Khalifa
How to find content gaps when you don’t speak the language – Catherine ‘Pear’ Goulbourne
How to ‘SEO’ forums, communities and UGC – Steph Whatley
Users First
Digital Marketing to an older audience – Hannah McKie
The future of search is understanding human psychology – Becky Simms
Progressive profiling and engagement triggers – Kenda Macdonald
Wellbeing and Inclusion
Happiness will make you rich – Allegra Chapman
Keep Up or Give Up: Imposter Syndrome, Burnout and Mental Health in Digital – Amy McManus
(video of Amy’s talk can also be found here)
Age diversity in SEO and why it is important – Tazmin Suleman
Onsite Technical
I keep thinking: My website can be faster! – Fili Wiese
The best kept secrets from Robots.txt – François Goube
What I learned about SEO from building websites with the 10 most used JS frameworks – Jan-Willem Bobbink
Ecommerce
A deep dive into the SEO strategy of the UK’s 80 largest e-commerce sites – Kenneth Wernst Christensen
Practical eCommerce Tips to Drive Up ROI and Save Time – Ben Barker
How to build perfect product landing pages – Alexandre Sigoigne
Fundamentals
Most Important PPC Updates From The Last 12 Months – Jeroen Maljers
Getting the most from Bing Webmaster Tools – Rohit Nargunde
My traffic is gone! Where the heck did it go? – Ciara Serrano Temprado
International Search
Why translating your keywords and ads is a bad idea in PPC/paid media – Olivia Lofts
How to increase global traffic and rankings with answer box optimisation – Zanna Pupele
Links and Outreach Showcase
How reactive PR can lead to LINKS – Will Hobson
How to find link building opportunities using Ahrefs – Joshua Hardwick
Something New from Majestic – Re-inventing Backlinks and Outreach Strategy – Dixon Jones
Early Afternoon Sessions
SERPs
Mining the SERPs: How to make the SERPs a powerful weapon in your SEO armoury – Rory Truesdale
SERP Features Glossary – Paige Hobart
Building a Brand With Local SEO: The Factors That Create Effortless Online-Offline User Journeys – Antony Robinson
Content Strategy
The new blueprint for content campaign success – Alex Jones
How To Turn Your SEO From Zero To Hero with GAP – Lukasz Zelezny
Cutting Through the Noise: Delivering Profitable Content Strategies in Competitive Markets – Sam Marsden
Structured Data
What’s new in Structured Data – Charlie Norledge
How to Create Connected Schema Markup and Knowledge Graphs – Martha van Berkel
From Knowledge Graphs to Commonsense Knowledge Graphs – Dateme Tubotamun
PR & SEO
How to get more from digital PR (without mentioning AVE) – Laura Hampton
How to actually measure the impact of digital PR coverage – Fran Griffin
Let’s take this offline: The power of face-to-face events in digital marketing – Claire Gamble
Market Analysis
From Market to Insights to Strategy – How SEO & Content really impact Business – Björn Darko né Beth
How Machine Learning Insights Change the Game for Enterprise SEO (A 20x ROI Case Study) – Chris Liversidge
How PageRank Really Works – Dixon Jones
Ecommerce Advertising
Growing Ecommerce Revenue with Google Ads in a Declining Economy – Pinar Ünsal
E-commerce PPC in an Automated World – Frederik Hyldig
Supercharge your Google Shopping campaigns – Alex Major
International b2b
Why B2B product marketers must be brave to succeed internationally – Daiana Damacus
Personalisation Brings Success, Speed and Agility to Local Marketers – Chris Green
SEO Showcase
SEOZoom: A different approach to professional SEO Tools – Ivano Di Biasi
Increase your level cap with the SEO Performance expansion pack – Wesley Maynard
Site Migrations: Getting On Site, Off Site & Technical Right – Chloe Bodard
Late Afternoon Sessions
Advanced SEO
Think like a bot, rank like a boss: How Googlebot renders – Jamie Alberico
How serverless technologies can help SEOs overcome legacy (and modern) tech obstacles – Dan Taylor
Web Server Logs As Technical SEO Key Data Source – Aysun Akarsu
Onsite Optimisation
Improve your Rankings with Internal Links, like these 7 Popular Sites – Christoph C. Cemper
How to turn a press release into unique ranking content – Eleni Cashell
Medic update – easy and actionable tips for recovery – Steve Haynes
Automation
Insights, Not Data: Automated Reporting That Works – Dana DiTomaso
How Basic Programming Skills Can Save You a Ton of Time – Sabine Langmann
Utilizing the power of PowerShell for SEO – Mike Osolinski
Link Building/Outreach
Email Anatomy: How to Get Top Tier Links – Alex Cassidy
Artificial Relationships: How we used Google’s AI to read the Guardian and befriend journalists – Jack Merlin Bruce & Ross Tavendale
SEO 2.1: How To Own Influencer & Content Campaigns – Shannon Maybury & Sonali Ohrie
Success
How To Create an Effective Split Testing Matrix – Gary Spagnoli
What makes your SEO fail (and how to fix it) – Aleyda Solis
Persona-Led Reporting: Designing Blinding Reports to Keep Every Stakeholder Happy – Rumble Romagnoli
Social Media
How we got Brighton to #BeMoreSnail – Hannah Clare
How to get Facebook Groups working for your business – Marie Page
The Relationship Between Pop Culture and Social Media Marketing! – Yumna Kumran
Keynote Speaker
Simple is smart. Complicated is stupid – Dave Trott
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