#549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK

In Internet Marketing Podcast, The Digital Marketing Blog by ScottMay 14, 2020Leave a Comment

This week we’re joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.

Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:

The first steps marketers can take to a user-centred approach
Why user journey mapping should be completed before you start marketing
The importance in one to one feedback in the user testing process

You can connect with Becca and Box UK via the following:

    
 
 
        
   YMCA DLG 
 July 14, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. Jason of Site visibility has been really supportive of us at @YMCA Downslink, connecting us to people in his network that can help us with specialist information and training, otherwise often less affordable for us in the 3rd sector. Thanks Jason, your team and network.
  
 
       
   James Ewens 
 June 20, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. Jason and the team at SiteVisibility are an absolute pleasure to work with and I cannot recommend them enough. Jason listens to the brand and always provides solutions that match the business goals, unlike some agencies that believe they know more!
  
 
       
   Robyn Bignall-Donnelly 
 June 15, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. Appreciated how helpful Jason was in our consultation chat, being responsive and flexible in trying to work out ways to help despite the constraints of our very limited budget.
  
 
       
   Matt Jones 
 June 6, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. I was really impressed with Jason and the team at SiteVisibility. Although it wasn't a good fit for the smaller budget that I had, Jason still spent a good deal of time giving me his marketing and SEO advice based on my goals and budget outline, which was really kind of him and greatly appreciated.
  
 
       
   Rosie Ashman 
 June 5, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. I've been working with SiteVisbility for a GA and GTM implementation project. The team (Nay, Aaron, Ana) have been incredibly helpful, giving so much of their time to support the project on calls, offering invaluable advice and really making the effort to work with our specific business needs. A super friendly group of people that I would 100% recommend anyone work with.
  
 
       
   Vicky King 
 May 23, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. Jason and the team at SiteVisibility are extremely knowledge and provide expert advice on all things SEO and digital marketing - they regularly share their skills in podcasts, workshops, online articles.
  
 
       
   Jamie Forshaw 
 April 28, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. I contacted SiteVisibilty and ended up speaking with Jason. After a brief discussion he was very open and honest that we weren't quite the right fit (given the stage of my new business), and rather than just leaving it there, Jason has gone over and above to help me, including introducing me to a number of his contacts and some thoughts on the direction we could go strategically. After only spending a short amount of time with Jason I could tell straight away he has an amazing passion for digital and oozes integrity and vast knowledge

I will definitely keep Jason and SiteVisibilty in mind for the future, I'd love to scale in the future to work with these guys.
  
 
       
   Charlie Coburn 
 April 26, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. Site Visibility are an agency bursting with talent and innovation. They are at the forefront of the industry; credited with being able combine industry expertise in house and also bring together the global SEO community to catalyse collaboration and drive progression.
  
 
       
   Lucy Ross 
 April 25, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. Excellent service and kind people!
  
 
  
  
 
 
   Google rating score: 4.9 of 5, based on 92 reviews