#551 The Journey of SparkToro: Interview with Rand Fishkin, CEO and Co-Founder of SparkToro

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Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership.

…and in today’s episode, I got to spend an hour one-on-one with him! As you’ll hear, I used every last second of his time (sorry, Rand!)

When I first was introduced to the practice of SEO around a decade ago, Rand was one of the first names I stumbled upon. His Whiteboard Friday sessions and ‘Beginner’s Guide to SEO’ quickly became early staples in my SEO learning. I’m sure this is a case for so many of us that have entered the SEO industry over this last decade.

Rand spent over 14 years at Moz before exiting in February of 2018. Since then, Rand and his co-founder Casey Henry have been building the brand new audience intelligence tool, SparkToro.

I LOVE it.

It’s important to know that this isn’t a sponsored episode (I suspect it might sound like it!), though Rand did provide me with a press-review account to help me prepare for this podcast. I spend a lot of time experimenting with new marketing software and when I believe in something, our listeners will hear about it. I really believe that SparkToro offers something quite unique in the area of market and audience research.

In this episode, you’ll hear much more about SparkToro’s origin story, lessons from Rand in launching a new SaaS product, how you can use SparkToro to learn more about your current audience and target audience and Rand’s plans for the future of SparkToro.

It was an absolute pleasure to speak with him. Let me know if you enjoyed the episode by connecting with us and sharing your feedback via the following:



Thanks everyone, I look forward to speaking to you all soon and please do send feedback. I want to get to know more about our listeners and what you want to hear from our podcast.


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