What Gen Z Wants from Your Brand with Cat Agostinho & Jay Richards

I don’t know a whole lot about Gen Z. Sometimes I think perhaps I do, and then I see something trending on social media that I don’t recognise and I’m reminded that I’m just a millennial who knows nothing.

For longevity in business, you have to evolve. You have to understand what’s meaningful to the next generation.

That’s why I needed to speak to Jay & Cat.

Jay & Cat crowdsource insights from a network of Gen Z consultants to help inform the future of businesses like the NFL, Stella McCartney and Viktrs. Not only are they helping businesses to evolve in a way that meaningful to the next generation, they are given Gen Z a platform to speak up and share their voices and ideas so that they can continue to shape the future according the values that are important to them.

Imagen is a fascinating business and so it made Jay & Cat the perfect people to speak to about the trends they’re finding through their research with Gen Z.

In today’s episode we cover:

Why it’s important to engage Gen Z at the beginning of the process when building your brand or launching new products and services
How Gen Z could end up being your most useful consultants
The importance of businesses investing in supporting the movements important to Gen Z instead of just acknowledging them
How having a sense of community might be critical to the success of emerging platforms targeting Gen Z

I loved speaking to Jay and Cat and found their respect for each other and their values refreshing and motivating. I’d highly recommend following them at the links below as they regularly share lots of interesting Gen Z insights and a behind the scenes look at what happens on a day to day basis at Imagen.

CONNECT WITH IMAGEN/JAY/CAT:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

See you next week!

YMCA DLG

July 14, 2023.

Jason of Site visibility has been really supportive of us at @YMCA Downslink, connecting us to people in his network that can help us with specialist information and training, otherwise often less affordable for us in the 3rd sector. Thanks Jason, your team and network.

James Ewens

June 20, 2023.

Jason and the team at SiteVisibility are an absolute pleasure to work with and I cannot recommend them enough. Jason listens to the brand and always provides solutions that match the business goals, unlike some agencies that believe they know more!

Robyn Bignall-Donnelly

June 15, 2023.

Appreciated how helpful Jason was in our consultation chat, being responsive and flexible in trying to work out ways to help despite the constraints of our very limited budget.

Matt Jones

June 6, 2023.

I was really impressed with Jason and the team at SiteVisibility. Although it wasn't a good fit for the smaller budget that I had, Jason still spent a good deal of time giving me his marketing and SEO advice based on my goals and budget outline, which was really kind of him and greatly appreciated.

Rosie Ashman

June 5, 2023.

I've been working with SiteVisbility for a GA and GTM implementation project. The team (Nay, Aaron, Ana) have been incredibly helpful, giving so much of their time to support the project on calls, offering invaluable advice and really making the effort to work with our specific business needs. A super friendly group of people that I would 100% recommend anyone work with.

Vicky King

May 23, 2023.

Jason and the team at SiteVisibility are extremely knowledge and provide expert advice on all things SEO and digital marketing - they regularly share their skills in podcasts, workshops, online articles.

Jamie Forshaw

April 28, 2023.

I contacted SiteVisibilty and ended up speaking with Jason. After a brief discussion he was very open and honest that we weren't quite the right fit (given the stage of my new business), and rather than just leaving it there, Jason has gone over and above to help me, including introducing me to a number of his contacts and some thoughts on the direction we could go strategically. After only spending a short amount of time with Jason I could tell straight away he has an amazing passion for digital and oozes integrity and vast knowledge I will definitely keep Jason and SiteVisibilty in mind for the future, I'd love to scale in the future to work with these guys.

Charlie Coburn

April 26, 2023.

Site Visibility are an agency bursting with talent and innovation. They are at the forefront of the industry; credited with being able combine industry expertise in house and also bring together the global SEO community to catalyse collaboration and drive progression.

Lucy Ross

April 25, 2023.

Excellent service and kind people!

#561 What Gen Z Wants from Your Brand with Cat Agostinho and Jay Richards, Co-Founders of Imagen

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