At the tail end of 2011, Google announced that they would stop providing the keywords of logged-in user’s searches to webmasters. The main reason this was done was in the …
Google Penalty Warnings – Sorting the Penguins From The Chicks
Receiving a Google penalty warning can strike fear amongst digital marketers and webmaster’s alike, but it’s important to remember the silver lining. You have a clear indication that your websites …
Using Google Analytics To Tell A User Journey Story
I have recently been using the standard Google tools far more frequently in the lead up to Christmas, analysing user behaviour and retention, tools like Google Analytics and Google Webmaster …
BrightonSEO Under The Microscope – Dara Fitzgerald Presents Advanced Google Analytics
One of the real benefits of operating a digital business is simply how much data we can glean about our site visitors and customers. Modern visitor tracking services like Google …
Conversion Optimisation – Making the most of what you’ve got!
Why conversion optimisation Most search & display marketers focus on driving large volumes of traffic to a site. Site traffic can be driven through SEO, paid search, display advertising, email …
How to Pass the Google Analytics IQ Test: Interview with Eric Fettman – Podcast Episode #174
This episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the …
Passing the Google Analytics IQ Test
The Google Analytics IQ Exam is a formal test provided by Google for individuals to prove their proficiency in Google Analytics. The test is conducted online within the Google testing …
Advanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160
In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg. They’re talking about the new Updated Google Analytics including the best …
Beyond the Last Click: Finding Hidden SEO Value with Multi-Channel Funnels – @darafitzgerald #brightonseo
Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses. Dara’s talk was all …
ABC’s of SEO: A is for Analytics
We love web analytics here at SiteVisibility, we’re measurement geeks and proud. The thing is, we reckon you should be a measurement geek too! Well… if you are in any …