In this screencast, Kelvin’s talking about PPC and how to improve your click through rate. He’s taking you through split testing, dynamic keyword insertion, why you need to explain why …
PPC Keyword Strategy – Using it to Help Your SEO As-Well
Looking for help with your keyword research strategy for PPC? Maybe we can help Keyword research is the bedrock of any successful search engine optimisation strategy. And by “success” I …
Integrated Search – 3 New Strategies You Can’t Live Without
With SEO coming up to its 20th birthday, a lot has changed since the use of keywords in tiny white text on white backgrounds! Now with Google’s latest “Orion” update, …
Fnar Fnar! When Keywords Have More Than One Meaning
In the English language, some words have more than one meaning, as you will see from the following pictures:
10 tips to improve your PPC campaigns
If you are running a Pay-per-click campaign or are considering running one, we’ve put together a few tips to help you fine tune your campaigns. You probably already know that …
Integrated Search Marketing – A Quick How to Guide
If you’re thinking about integrating SEO and PPC, what are the benefits of integration and how exactly do you go about it? The benefits of integrated search Reducing Adwords spend …
Use the News for Cheap Pay Per Click Traffic
If you think about it, linking your business with current affairs is a fast way to generate traffic to your site; the only snag is the news has to be …
Google’s new Quality Score Improvements Analysed
In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank …
Google’s new Quality Score Improvements Analysed
In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank …
“I am” confused: Orange Keyword Ad Weirdness
I don’t like getting the tube in London, being a born and bred Brightonian I find it confusing. The one upside however is tube advertising is in my opinion some …