I don’t like getting the tube in London, being a born and bred Brightonian I find it confusing. The one upside however is tube advertising is in my opinion some …
3 Silly Mistakes you Might be Making When Optimising your PPC Campaign
Optimising Pay Per Click accounts for KPIs can be a challenging task. Whether it be increasing traffic for the same budget, increasing the amount of leads generated by a campaign, …
Are You Missing an Olympic Google PPC Opportunity?
The Olympics are currently captivating us all. The Opening Ceremony was an amazing display of lights and colors, and medals have already started being distributed to the Olympians. However, the …
The Adwords Quirk That Can Ruin Reports
Pay Per Click (PPC) advertising is marketed as the best possible way of measuring your return on investment , you cannot question this. Where else can you see exactly where …
How to do Negative Keyword Research (Part 2)
After having explained why negative keywords are so important to a campaign, and how to do negative keyword research, this post will review how to add and optimize your negative …
How to do Negative Keyword Research (Part 1)
Negative keywords can often be overlooked by search marketing managers eager to expand their keyword list and get as many searchers as possible to click their ads and follow through …
Paid Search & Punctuation: a Marriage Made in Hell
Whilst setting up and optimising campaigns for job boards, I have come across some real problems paid search has with punctuation. The two seem to not like each other, and …
Paid Search & Punctuation: a Marriage Made in Hell
Whilst setting up and optimising campaigns for job boards, I have come across some real problems paid search has with punctuation. The two seem to not like each other, and …
Yahoo Ad Generator: What’s the Verdict?
It’s not often that Yahoo rolls out a new feature that turns out to be a great success, so when something is done right, and works, this time I’ve gotta …
Yahoo Ad Generator: What’s the Verdict?
It’s not often that Yahoo rolls out a new feature that turns out to be a great success, so when something is done right, and works, this time I’ve gotta …