Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and …
Google Adwords Improvements
Recently, Google Adwords came up with 2 new features, very handy for advertisers: 1) Date Range Comparison You can find the new feature in the Campaign Tab. This is very …
Paid Search: Taking Advantage of Opportunities for Growth
The Paid Search sector continues to evolve and mature. Since its introduction in the mid-90s the sector, chameleon-like, has presented itself in many different formats. Providers have bitten the dust …
Spot the PPC Difference?
Recently, Google has been rolling out update after update for advert copy on the AdWords advertising platform. These changes include Ad Sitelinks (additional deep site links) , moving the display …
PPC Quality Score
In this screencast, Kelvin’s talking about PPC and how to improve your click through rate. He’s taking you through split testing, dynamic keyword insertion, why you need to explain why …
PPC Keyword Strategy – Using it to Help Your SEO As-Well
Looking for help with your keyword research strategy for PPC? Maybe we can help Keyword research is the bedrock of any successful search engine optimisation strategy. And by “success” I …
Integrated Search – 3 New Strategies You Can’t Live Without
With SEO coming up to its 20th birthday, a lot has changed since the use of keywords in tiny white text on white backgrounds! Now with Google’s latest “Orion” update, …
Fnar Fnar! When Keywords Have More Than One Meaning
In the English language, some words have more than one meaning, as you will see from the following pictures:
10 tips to improve your PPC campaigns
If you are running a Pay-per-click campaign or are considering running one, we’ve put together a few tips to help you fine tune your campaigns. You probably already know that …
Integrated Search Marketing – A Quick How to Guide
If you’re thinking about integrating SEO and PPC, what are the benefits of integration and how exactly do you go about it? The benefits of integrated search Reducing Adwords spend …