In this screencast, Kelvin’s taking you through the benefits of Google Local for your business. He’s also showing you how to set up your listing, the reasons behind why you …
Finding Your Niche
In this screencast, Kelvin’s talking about how to use your hobbies or what you already know about to build a website on. You’ll see which tools are best to use …
What Does Canonicalization Mean & Why Does it Matter?
In this screencast, Kelvin explains Canonicalization: the scariest word in the land of SEO. He’s taking you through why all the content on your site should only be available on …
Beginners Guide to MailChimp
In this week’s screencast, Kelvin is going through the basics of Email Marketing using MailChimp. Beginning with how to make the list, he’s also explaining how to use Google Analytics …
PPC Quality Score
In this screencast, Kelvin’s talking about PPC and how to improve your click through rate. He’s taking you through split testing, dynamic keyword insertion, why you need to explain why …
How To Set Up 301 Redirects
In this video about how to create a 301 redirect page, we’ll take you through the steps as well as the SEO benefits. It’s just a short one, but if …
The Importance of Micro-formats and Rich Snippets
Rich snippets have the potential to have a huge impact on your click through rates. Do you know how to they work and how they might be able to implemented …
Do You Know Why False Consensus Matters To You?
In this screencast, Kelvin’s talking about false consensus, and why it’s important to you when you’re designing content, in particular for blogs. It’s part of a series of videos about …
Subliminal Messages Really Do Work
In this video, Kelvin is talking about how to use subliminal messages. He’s taking you through how people are influenced by subtle (watch this video) cues as well as how …
SEO Tactics Off Limits After the ASA Changes… #smx
You no doubt will have heard about the changes in the ASA remit which affects how you do internet marketing and SEO. In fact we’ve been going on about it …