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Category Archive

Setting Up Google Local Business Listings

In Screencasts & Presentations, SEO, The Digital Marketing Blog, Trainingby KelvinAugust 1, 2011Leave a Comment

In this screencast, Kelvin’s taking you through the benefits of Google Local for your business. He’s also showing you how to set up your listing, the reasons behind why you …

Finding Your Niche

In Screencasts & Presentations, SEO, The Digital Marketing Blog, Trainingby KelvinJuly 25, 2011Leave a Comment

In this screencast, Kelvin’s talking about how to use your hobbies or what you already know about to build a website on. You’ll see which tools are best to use …

What Does Canonicalization Mean & Why Does it Matter?

In Screencasts & Presentations, SEO, The Digital Marketing Blogby KelvinJuly 18, 2011Leave a Comment

In this screencast, Kelvin explains Canonicalization: the scariest word in the land of SEO. He’s taking you through why all the content on your site should only be available on …

Beginners Guide to MailChimp

In Screencasts & Presentations, The Digital Marketing Blogby KelvinJuly 11, 2011Leave a Comment

In this week’s screencast, Kelvin is going through the basics of Email Marketing using MailChimp. Beginning with how to make the list, he’s also explaining how to use Google Analytics …

PPC Quality Score

In PPC, Screencasts & Presentations, The Digital Marketing Blogby KelvinJune 28, 2011Leave a Comment

In this screencast, Kelvin’s talking about PPC and how to improve your click through rate. He’s taking you through split testing, dynamic keyword insertion, why you need to explain why …

How To Set Up 301 Redirects

In Screencasts & Presentations, The Digital Marketing Blogby KelvinJune 20, 2011Leave a Comment

In this video about how to create a 301 redirect page, we’ll take you through the steps as well as the SEO benefits. It’s just a short one, but if …

The Importance of Micro-formats and Rich Snippets

In Screencasts & Presentations, SEO, The Digital Marketing Blogby KelvinJune 13, 20111 Comment

Rich snippets have the potential to have a huge impact on your click through rates. Do you know how to they work and how they might be able to implemented …

Do You Know Why False Consensus Matters To You?

In Screencasts & Presentations, The Digital Marketing Blogby MilaMay 30, 20112 Comments

In this screencast, Kelvin’s talking about false consensus, and why it’s important to you when you’re designing content, in particular for blogs. It’s part of a series of videos about …

Subliminal Messages Really Do Work

In Screencasts & Presentations, The Digital Marketing Blogby MilaMay 23, 2011Leave a Comment

In this video, Kelvin is talking about how to use subliminal messages. He’s taking you through how people are influenced by subtle (watch this video) cues as well as how …

SEO Tactics Off Limits After the ASA Changes… #smx

In Screencasts & Presentations, The Digital Marketing Blogby KelvinMay 17, 20111 Comment

You no doubt will have heard about the changes in the ASA remit which affects how you do internet marketing and SEO. In fact we’ve been going on about it …

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