Yesterday, YouTube announced that they would experiment and launch a new kind of video ad format on their website in an attempt to start generating money from its huge user …
Why is Brighton the Search Engine Marketing Capital of Britain?
After the recent Brighton SEO meet up arranged by the guys and LondonSEO.org, I was really impressed by the number of people that turned up. What was more surprising was …
Can a niche be too narrow? – Podcast Episode #28
Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective. I talk with Sarah Ogden of Midnight Communications about how PR agencies …
So What Exactly is Google Searching to do?
If you look closely, you’ll probably understand what Google is searching to do with their not-so-secret plans to get into the telecoms ad wireless industry. At the moment, by controlling …
Is Craigslist part of your online marketing strategy?
Recently there’s been a boom in free online classified advertising sector, it’s been estimated that Craigslist is the world most popular job website and even smaller competitors like Gumtree & …
Advertising using video, not video advertising! The limitations of the AdSense – McFarlane partnership.
There has been a lot of hype this week about Seth McFarlane, the creator of Family Guy and Raven Symone -ex Ogilvy- creating videos that will be placed in AdSense. …
Paradigm Flux – Why you have to score even when the goals posts are moving
It’s a dynamic environment the web, it’s two years since I graduated from university and already my final year dissertation on the impact of paid music download services seems like …
The 7 Habits of Highly Effective SEOs
In Steve Covey style I thought I’d write a post on the “7 habits of highly effective SEOs.” 1 – Big picture thinking By ‘Big Picture Thinking’ I mean having …
Why offline publishers should rule the net but don’t…
The big offline [tag]publishers[/tag] should be raking it in from the net, they have the infrastructure and talent in place to produce high quality content that web users love. And …
Ten Commandments of Social Media Marketing
Top Ten lists, while there certainly seems a glut of them recently, they are never going to go away. They’ve been with us since biblical times. if you don’t know …