Setting up Google Analytics can seem daunting if you’ve never done it before. Our simple guide will take you through 9 important steps to make sure that it’s set up …
A Perfect Example of Why You Should Do a Pre-Migration Google Analytics Audit
Est reading time 8 minutes I couldn’t think of a more specific title for this post. I will deliver exactly what I have promised, one very specific example of why …
Enhanced Ecommerce Tracking in Google Analytics – INTERNET MARKETING PODCAST #283
Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a …
Analytics – Test Your Code in Real-Time
One great thing that Google have been improving upon lately is there real-time Analytics reporting. It’s a tool that makes testing easier; also it can sometimes just be interesting to …
How Does Universal Analytics Work?
In my last post I quickly discussed that the new Universal Analytics code was in beta. You can read that write-up here. Now I wanted to go over how Universal …
The Next Generation of Analytics – Dara Fitzgerald – BrightonSEO Interviews
At BrightonSEO we caught up with Fresh Egg’s head of insights (Dara Fitzgerald) after he delivered his fantastic presentation about the future of analytics. We discussed what we thought of …
What is Universal Analytics?
The way in which the web is used has changed. The main window into an online world in the past was through a desktop computer, but with the advent of …
Using Google Analytics To Tell A User Journey Story
I have recently been using the standard Google tools far more frequently in the lead up to Christmas, analysing user behaviour and retention, tools like Google Analytics and Google Webmaster …
BrightonSEO Under The Microscope – Dara Fitzgerald Presents Advanced Google Analytics
One of the real benefits of operating a digital business is simply how much data we can glean about our site visitors and customers. Modern visitor tracking services like Google …
How to Pass the Google Analytics IQ Test: Interview with Eric Fettman – Podcast Episode #174
This episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the …