On today’s episode of the Internet Marketing Podcast, Andy is joined by Murat Yatagan, Senior SEO Manager at Global Savings Group and freelance SEO consultant, to talk about mobile-first indexing. …
How To Add Google Analytics To WordPress
Adding Google Analytics to WordPress can be done by using one of four methods: Adding Google Analytics to WordPress using inline tracking code. Adding Google Analytics to WordPress using plugins. …
Pentasia Case Study – Google Analytics Audit, Upgrade and Configuration Work
Executive Summary There are two occasions in particular when it is imperative that your Google Analytics account is configured accurately. These are: During a migration When you’re re-evaluating marketing strategy …
How To Check Google Analytics Code On All Pages
Code is annoying. It gets everywhere. It’s hard to clean up. Then, it’s difficult to keep clean. When you don’t keep Google Analytics code clean, your data gets dirty. Nobody …
A Perfect Example of Why You Should Do a Pre-Migration Google Analytics Audit
Est reading time 8 minutes I couldn’t think of a more specific title for this post. I will deliver exactly what I have promised, one very specific example of why …
Enhanced Ecommerce Tracking in Google Analytics – INTERNET MARKETING PODCAST #283
Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a …
Paid Search: Taking Advantage of Opportunities for Growth
The Paid Search sector continues to evolve and mature. Since its introduction in the mid-90s the sector, chameleon-like, has presented itself in many different formats. Providers have bitten the dust …
7 Reasons Every e-Commerce Manager Should use the Rel Canonical Tag
We’ve had a few months now with new rel canonical tag from Google. We’ve carried out some experiments internally and have read the experiences other SEO’s. In that research it’s …