The 2020 PPC Automation Guide

How to get ahead with smart bidding, responsive ad testing and dynamic search ads


In 2018, Google introduced smart bidding to Google Ads in order to reduce the time spent on manual bid adjustments and replace the guesswork. Now, in 2019, there are a ton of automation settings and services within Google Ads that are designed to alleviate the banality of the grunt work and allow PPC professionals to spend more time on creativity and strategy.

In this guide, we'll explore:

  • Bidding
  • Ad testing
  • Finding new keywords
  • Negative keyword refinement
  • Attribution

With each topic, we'll provide advice on when to leverage and when to ignore the machine ensuring that you and your team or agency head into 2020 with ultimate automation confidence.

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