SiteVisibility

Pay Per Click (PPC) Management & Marketing Services

PPCWhen it comes to creating high performance paid search campaigns, it’s more than a numbers game. It’s about getting to know your business, your customers, your competitors and the triggers than turn prospects into conversions.

We’ll spend time analysing the length of each website visit and the journey each visitor takes. We’ll look for powerful terms that drive actions rather than easy-wins that drive traffic.

We’ll work with your team to help unearth new communities of interest, and support other marketing activity like offline advertising with intelligent and timely PPC coverage.

We’ll keep evolving campaigns to drive quality traffic to your preferred outcome and drive down the cost of your campaigns.

Our approach

PPC approach

Reach

First we set about ensuring your campaigns are setup to target your potential customers where and when they are searching.

Some factors that may affect your reach include:

  • Campaign settings
  • Geographical targeting
  • Campaign budget
  • Keyword selection
  • Keyword bids
  • Ad schedule

Relevancy

We also look to ensure you are attracting the right type of customers, mainly by evaluating how relevant your keywords and ad copy are and whether these are in-line with your advertising goals.

Some factors that may affect relevancy include:

  • Targeting
  • Keyword selection
  • Ad copy

Efficiency

Perhaps the most important factor of all is efficiency. Here we look at how your advertising budget is spent and whether or not you are achieving your advertising goals.

Some factors that may affect efficiency include:

  • Campaign structure
  • Campaign budget
  • Keyword bids
  • Mobile bid multipliers
  • Negative keywords

Finally, we take into consideration the user’s experience once they have clicked on an ad and landed on your site.

Of course, every marketer’s nirvana is improved cost-effectiveness, and it’s one we excel at. From sophisticated bidding strategies, to clever time slot management and ever-evolving messaging, we’ll continually test and tweak campaigns to create optimum results.

Direct Working Relationships

We believe in transparent reporting (why shouldn’t you view every keyword and every bid if you so wish). We like our clients to enjoy direct communication with the PPC professionals running their campaigns. We encourage regular reviews. If that sounds like the way you’d like to work, get in touch on 01273 733 433.