Local SEO Services

What is Local SEO?

‘Local SEO’ is the practice of improving the online presence of local businesses by making sure that they’re well optimised to rank in local search results and in Google’s “local pack”:

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So, if you’re a business that has one or more physical locations or service specific areas and want more local business, Local SEO can help to increase your visibility when users perform local searches.

But what’s a local search result I hear you ask?

Well, local searches typically include what + where elements. This means that they appear for people who search for a business, service or product (what) alongside a location (where). For example, someone who’s thinking about buying a new book might search for something along the lines of ‘Book stores near me’ (typically within Google Maps) or even in specific areas, e.g. ‘bookstore in Brighton’.

Now, if you’re a bookstore in Brighton, you’ll want to make sure that you show up in the local search results for these and other related search queries and that’s where we come in.

If you’re looking for a Local SEO company to help you get more local business in your area, look no further.

  • We’ve got over 18 years’ experience working in SEO
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Our Local SEO Services

Local SEO Audit

Google My Business Set Up & Optimisation

On-Page Local Optimisation

Local Citation Management

Reputation Management

Local SEO Audit

One of our main local SEO services, our local SEO audits include a thorough analysis of your current local presence.

If you’ve got a large number of physical locations in different cities things can often get messy so a local SEO audit is our natural starting point.

During the audit, we’ll analyse the current local marketing status of your businesses locations and offer recommendations for improvement in those areas where it’s needed.

To achieve this, we’ll review your top listings like Google My Business, Bing Places & Apple Maps, the current on-site optimisation of the local pages on your site as well as any other local listings and citations that you may have in place.

Once our auditing is complete, we’ll provide you with an audit document and a roadmap with all the necessary next steps that should be completed to help you make the most of your local search presence.

Google My Business Set Up & Optimisation

Formerly Google Places, Google My Business is your business profile on Google and the foundations of any local campaign start with a concrete plan for managing your Google My Business account.

So, if you’ve got multiple local stores and need help with local search or maybe you’re are a new business and simply haven’t come across Google My Business yet, we’re here to help.

We can get your profile set up, claim your Google Maps listings, and make sure you’re well optimised for the services or products that you sell, in the right locations.

If you’ve already got a number of locations set up on Google My Business, we can review each of them, as well as highlighting and making recommendations on all the elements you may have missed in order to boost your local presence in both Google Search and Google Maps.

This includes; your business address, your businesses opening hours, your business phone number, your business category, business reviews & imagery to represent your business

We’ll also check for any missing or duplicate listings and advise on how to make the most of your Google My Business pages, by utilising Google Posts, the Questions and Answers section, Google Virtual Tours, Videos & Google Messages.

On-Page Local Optimisation

Your website needs to reflect your local presence and having a search engine friendly website is the first step to success when it comes to Local SEO. Having a properly optimised site will not only ensure that each physical location of your business performs at its best in local search and maps results but will help to drive organic traffic to your site as well. With our local on-page optimisation services, we can review the content on your local pages and make recommendations to ensure it has all the necessary elements to appear on top of local searches. Alternatively, we can also support you by writing well optimised copy for your local pages to help you stand out from the crowd.

We’ll perform keyword research to find the local terms important to you and either optimise your existing content for you or create the content that you need from scratch.

Local Citation Management

Local citations are mentions of your business NAP (name, address & phone number) on the web and having this information listed on other websites can act like a vote for your local listings, giving positive trust signals to search engines like Google.

When it comes to local SEO, it’s important to make sure that your NAP is consistent across the web to avoid confusion among users and search engines.

As part of our local citation management services, we can review and build on your local citations across the most important local directories like Yelp, Yell & Foursquare, to ensure your business information is accurate and compliant with search engines best practice.

Reputation Management

Your local search efforts shouldn’t just be limited to Google My Business and your website.

Reviews of your business are well known to boost conversion rates and positively impact your brands reputation and authority and as such it’s important to maintain your past and future clients trust by managing your reviews correctly. Replying to reviews (both positive and negative) will show that you value your customer input and may also encourage other users to leave more reviews. If you haven’t got a review management system in place, we’ll help you get one set up and ensure you’re making the most of your customer reviews both on Google My Business and elsewhere online.

We can also help you to ensure that your online presence is consistent across your social media channels and ensure that your local pages and reviews on Facebook and other social platforms are being managed correctly.

Work with SiteVisibility and build up your reputation online today.

So, what are you waiting for? If you’re looking for help with your local seo, don’t hesitate to give us a call on 01273 733433 or get in touch via the form below, our dedicated team will be happy to help.

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