Local SEO Services
Local searches are huge.
In fact, 97% of people learn more about a local company online than anywhere else. (SEO Tribunal)
But why does that matter?
Well, if you have lots of store locations that are difficult to manage, are struggling to get visitors, or haven’t got many Google Reviews, you’re missing out on potential customers and traffic.
Put simply, you need to invest in Local SEO services to put your business on the map!
We can help your business to appear on Google Maps, increase the number of reviews for your business, and improve your visibility for local searches.
We can even help you to provide your customers with special offers and discounts for specific areas.
So, if you want to outperform your competitors when it comes to local search results, get in touch with us today to find out how our Local SEO services can help you.
What is Local SEO?
‘Local SEO’ is the practice of improving the online presence of local businesses by making sure that they’re well optimised to rank in local search results and in Google’s “local pack”:
So, if you’re a business that has one or more physical locations or service specific areas and want more local business, Local SEO can help to increase your visibility when users perform local searches.
But what’s a local search result I hear you ask?
Well, local searches typically include what + where elements. This means that they appear for people who search for a business, service or product (what) alongside a location (where).
For example, someone who’s thinking about buying a new book might search for ‘Book stores near me’ (typically within Google Maps) or. ‘bookstore in Brighton’.
Now, if you’re a bookstore in Brighton, you’ll want to make sure that you show up in the local search results for these and other similar search queries.
That’s where our Local SEO services come in.
But why SiteVisibility?
So, if you’re looking for a Local SEO Agency to help you get more local business in your area, look no further.
- We’ve got over 20 years of experience working in SEO
- We’re co-founders of BrightonSEO – The worlds largest free SEO conference
- We’ve been hosting the Internet Marketing Podcast for over 16 years and with over 650 episodes
Put your business on the map with our Local SEO Services.
Our services are available as one off projects or can form part of a Local SEO package.
Local SEO Audit
Set Up Google My Business & Optimisation
Local On Page SEO
Local Citation Management
Local SEO Audit
One of our main local SEO services, our local SEO audits include a thorough analysis of your current local presence.
If you’ve got a large number of physical locations in different cities things can often get messy so a local SEO audit is our natural starting point.
During the audit, we’ll analyse the current local marketing status of your businesses locations and offer recommendations for improvement in those areas where it’s needed.
To achieve this, we’ll review your top listings like Google My Business, Bing Places & Apple Maps, the current on-site optimisation of the local pages on your site as well as any other local listings and citations that you may have in place.
Once our auditing is complete, we’ll provide you with an audit document and a roadmap with all the necessary next steps that should be completed to help you make the most of your local search presence.
Google My Business Set Up & Optimisation
Google My Business is your business profile on Google and the foundations of any local campaign start with a concrete plan for managing your Google My Business account.
So, if you’ve got multiple local stores and need help with local search or maybe you’re a new business and simply haven’t come across Google My Business yet, we’re here to help.
We can get your profile set up, claim your Google Maps listings, and make sure you’re well optimised for the services or products that you sell, in the right locations.
If you’ve already got a number of locations set up on Google My Business, we can review them for best practice. We’ll highlight and make recommendations on all the elements you may have missed in order to boost your local presence in both Google Search and Google Maps.
This includes; your business address, your opening hours, your phone number, your business category, your reviews & the imagery used to represent your business.
We’ll also check for any missing or duplicate listings and advise on how to make the most of your Google My Business pages, by utilising Google Posts, Questions and Answers, Google Virtual Tours, Videos & Google Messages.
As well as Google My Business, our Local SEO experts can also help you to get set up and well optimised on Bing Places & Apple maps.
We’re not just limited to one platform!
Local On-Page SEO
Your website needs to reflect your local presence and having a search engine friendly website is the first step to success when it comes to Local SEO.
Having a properly optimised site will not only ensure that each physical location of your business performs at its best in local search and within the Google maps results, but will help to drive organic traffic to your site as well.
With our local on-page SEO services, we can review the content on your local pages and make recommendations to ensure it has all the necessary elements to appear on top of local searches.
Alternatively, we can also support you by writing well optimised copy for your local pages to help you stand out from the crowd.
Our Local SEO specialists will perform keyword research to find the local terms important to you and either optimise your existing content for you or create the content that you need from scratch.
Local Citation Management
Local citations are mentions of your business NAP (name, address & phone number) on the web and having this information listed on other websites can act like a vote for your local listings, giving positive trust signals to search engines like Google.
When it comes to local SEO, it’s important to make sure that your NAP is consistent across the web to avoid confusion among users and search engines.
As part of our local citation management services, we can review and build on your local citations across the most important local directories like Yelp, Yell & Foursquare, to ensure your business information is accurate and compliant with search engines best practice.
Reputation Management for Local SEO
Your local search efforts shouldn’t just be limited to Google My Business and your website.
Reviews of your business are well known to boost conversion rates and positively impact your brand’s reputation and authority and as such it’s important to maintain your past and future clients trust by managing your reviews correctly.
Replying to reviews (both positive and negative) will show that you value your customer input and may also encourage other users to leave more reviews. If you haven’t got a review management system in place, we’ll help you get one set up and ensure you’re making the most of your customer reviews both on Google My Business and elsewhere online.
We can also help you to ensure that your online presence is consistent across your social media channels and ensure that your local pages and reviews on Facebook and other social platforms are being managed correctly.
Work with us and start boosting your local reputation.
Yes we do. Our Senior SEO Analyst & brightonSEO trainer, Marcos Martin is our Local SEO Expert and has undertaken tailored Local SEO training for our clients as well as talks for local businesses. If you’d like training for your team, don’t hesitate to get in touch.
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