It is no longer the case that digital marketing works as a function of the marketing or PR team but should be an integral part of your day to day business functions including product development, customer service, recruitment etc.
Customers expect more from brands and with the ever increasing options available to engage with them, it is vital that these interactions are supported by a clear, complimentary and focused marketing strategy.
Developing Your Digital Marketing Strategy
Whatever your marketing objectives, our focus on measurement, data analysis and insights allow us to maximise the performance of your marketing strategies and search campaigns.
We’ll ensure a seamless and consistent customer experience that generates leads, increases sales and builds advocacy beyond the purchase.
Because we appreciate the impact all channels have, even if we aren’t responsible for some areas of work, we can be a single point of contact for your business. We’ll build relationships with your in house teams or agencies and become your trusted advisor when it comes to your digital marketing strategy.
As well as delivering the tactical implementation of the digital strategy, we can also offer consultancy support, an advisory service and bespoke training to help you to develop your internal teams to manage your ongoing campaigns.
As co-founders of BrightonSEO, each of our clients are guaranteed tickets to the conference and are offered 50% off the price of the tickets to the training workshops they day before, ensuring you’re kept up to date and well trained in the areas that matter to you. Plus, our involvement means that we have a wide network of digital marketers on hand to help with all aspects of your digital strategy.
Our Approach to Your Digital Strategy
When it comes to your digital marketing strategy, we believe in a four step approach.
Connect – Data driven insight and analysis to identify your target customers, relevant communities, influencers and motivators. We will segment your target audiences and work together on a marketing communication strategy to help engage them.
Engage – Focused and insightful content and promotion activity that connects with customers and strengthens your brand. We’ll choose the best form of marketing communications using the right channels and mediums.
Convert – Maximising on opportunities to convert potential customers and strengthen repeat purchases and brand loyalty. Once we’re confident that we’ve engaged your target audiences, we move closer to turn prospects into customers.
Retain – Develop your customers into brand advocates that promote your brand for you. We’ll help you to understand the lifetime value of your customer and make them advocates of your product or service.
To find out more about how we can support you to develop your digital marketing strategy, why not give us a call on 01273 7433433 or fill out the form below