Content Marketing Services
Any good SEO campaign should include an element of Content Marketing and at SiteVisibility, we’ll help you to create engaging content to reach the audiences that matter to you.
We’ll create unique content that attracts new customers, builds brand awareness and gets people talking.
The first thing we’ll do is sit with you, lock the door and nobody comes out until we’re all agreed on the types of people your company wants to help. Yes, help. Not, target.
By the time you leave the room, you will feel confident that everyone’s energy is going to be channelled in the same direction. You’ll have clarity around the types of customer you want to engage, why you think you can help them, and how together, we will craft the messaging that hooks them in.
We’re an agency with over 17 years experience, working with some of the biggest brands around, meaning we’re able to quickly ascertain your goals, challenges and resources and create a content marketing strategy that gives you a clear plan of action.
There are also times where we’ll need to experiment. Our creative minds feed on a desire to run wild with ideas that capture the hearts (and attention) of your customers.
So, How Can Our Content Marketing Team Help?
Content Production & Copywriting
Influencer Marketing & Outreach
Content Measurement & Analysis
Find out more about these services using the tabs below
- Customer Profiling & Content Audits
- Competitor Content Analysis
- Content Strategy & Measurement
- Content Production, Copywriting & Optimisation
- Influencer Marketing & Outreach
We want to know your audience better than we know you.
The biggest mistake we see is businesses diving into content marketing without considering the people who they want to engage.
So, what happens? The initial enthusiasm for content marketing starts to waver and eventually you’re left scrambling through Analytics trying to remember exactly why the hell you were so determined to write those 3 blog posts a week.
We will not let that happen. Our content marketing services are considered.
Before we start any content marketing campaigns, we’ll sit down with your team and agree on the types of people your company wants to help.
Once agreed, you’ll have the confidence that everyone’s energy is going to be channeled in the same direction. You’ll understand the types of customer you want to engage, why you can help them, and how by working together, we’ll craft the content that matters to them.
But, what about data?
Ah, data. We haven’t forgotten you.
It’s time to do the detective work.
We’ll research where these people are talking, what they are talking about, what they are searching for and the kind of content that they’re sharing. We are desperate to pinpoint the moments that light up their day and to the contrary, the dark clouds that loom over them.
Less clouds + more light = greater ability to clearly see your customers. They are beautiful.
What’s going on here then?
Any type of audit can have negative connotations, but we’re not here to tell you that you’re content marketing efforts for the past 4 years have been completely wasted.
Nobody needs that.
But, we’re naturally curious creatures. We need to know all the quirks and nuances of the content you’ve created and what it is that you’ve been busy with.
Why? Because it’s entirely possible that there are small signs of what’s already engaging your audience that you’re completely unaware of. This is a great start and something to capitalise on.
When undertaking a content audit on your site, we consider both SEO factors and engagement metrics to determine whether your current onsite content is optimised for search and valuable to users.
You will find out where the immediate SEO opportunities lie and which pages need a little TLC to improve your customer’s experience.
All of this information then begins to shape your future content strategy.
Influencer Marketing & Outreach
Sometimes, your audience just needs to hear it from someone else and this is where off-page SEO comes in.
Your website isn’t always the best place to get your message across. Occasionally, the opportunity for your content to have the biggest impact is when it finds a home elsewhere.
You can’t deny the phenomenon that is the online influencer. Every culture and subculture has them. They tell us what’s hot, what’s not, who to buy from and where to buy from.
We identify, research and engage with influencers who can introduce you to their audience. In doing this, we gradually extend your network and increase your brand exposure to niche demographics.
There is no better marketing communication than word of mouth.
So let’s start talking.
These are the core Content Marketing Services that we offer, but if you’re looking for something slightly different, please don’t hesitate to get in touch using the button below
Our Clients and Results
We’ve worked with a range of businesses large and small to help increase brand awareness, drive organic traffic, generate leads and quite simply, helped their audiences. Below are just a number of the businesses we’ve provided content marketing services for.
Why work with SiteVisibility?
Proven Track Record
Working in the industry for over 17 years
Hosts of the Internet Marketing Podcast
With over 450 episodes over 10+ years
Co-Founders of BrightonSEO
Europe’s largest free SEO conference
Unrivaled network of specialist marketers
Utilising our network via BrightonSEO