Content Marketing Services

Content Strategy

Our digital content strategy services are all-encompassing. We take time to understand your audience, the search landscape, and how your site performs.

Customer & Persona Profiling

Understanding your customers is essential to a successful marketing campaign. Our bespoke customer profiling process involves you at every step. We take a deep dive into your customers, working with key stakeholders on both sides to understand key demographic data, triggers, motivations, needs and pain points.

All of this knowledge is distilled into a Persona Profile document, which informs our entire strategy and forms the basis of every tactic we use.

Keyword Research

A thorough Search Landscape Analysis, including competitor and keyword research, gives us the knowledge of how your audience acts online. We understand what they search for, the information they want to find, and the type of content that search engines value.

Content Audits

Once we know who your customers are, and how they behave online, we then undertake a content audit to understand whether your site provides them with the best experience possible. From optimisation to messaging, we’ll identify improvements that get results.

Content Creation, Copywriting & Optimisation

Content that converts. In its simplest form, content marketing is just the medium through which you communicate your message to the world. We’ll help you to create content that does exactly that.

Our content marketing services include:

• Copy creation & optimisation
• Informational & long – form content
• Images, video & animation
• Podcasting
• Social media content

Our content marketing team ensures we create the right content, in the right format, that can be found by the right people. Oh, and one more thing, we’ve also got BrightonSEO up our sleeve. This means we’re directly connected to the very best designers, developers and videographers in the industry. As a Brighton SEO and content creation agency with connections, producing the right content format for your audience is a breeze.

Content Amplification

Sometimes, your audience just needs to hear it from someone else and this is where content amplification and off-page SEO steps up.

Your website isn’t always the best place to get your message across. Occasionally, the opportunity for your content to have the biggest impact is when it finds a home elsewhere.

You can’t deny the phenomenon that is the online influencer. Every culture and subculture has them. They tell us what’s hot, what’s not, who to buy from and where to buy from. 

We identify, research and engage with influencers and organisations who can introduce you to their audience. In doing this, we gradually extend your network and increase your brand exposure to niche demographics. 

There is no better marketing communication than word of mouth.

So let’s start talking.