Pay Per Click (PPC) Management & Marketing Services
“I can testify that working with SiteVisibility so far has been straightforward, simple, and effective. Not only do they take the time required to understand your organization’s values and objectives in order to run effective campaigns, but they also provide first-rate account management which ensures that you feel a valued partner.”
Our PPC Services
When it comes to creating high performance PPC campaigns, it’s more than just a numbers game. PPC Marketing is all about getting to know your business, your customers, your competitors and the triggers than turn prospects into conversions. At SiteVisibility, we use data-driven insights to achieve the best ROI for you and your business.
Unlike other PPC agencies or services, our Google Ads certified team spend time analysing the length of each website visit and the journey each visitor takes. We’ll uncover powerful terms that drive conversions rather than easy-wins that simply drive traffic.
We’ll work with your in-house marketing team to achieve the goals that are most relevant to your business. We’ll implement new tests to continually find improvements to apply to your campaigns and report against your targets.
The landscape of Paid Media is changing at a faster rate than ever before, with multiple channels, ad formats and campaign settings being added almost every month. We’re committed to ensuring our Paid Media services are up to date with all the latest developments in order to keep our campaigns relevant and effective.
We’ll keep evolving your paid search campaigns to drive quality traffic to your preferred outcome and drive down the cost of your PPC campaign.
Our Approach To PPC Management
With many years of experience in running successful PPC campaigns, we apply a tried and tested approach to PPC management that ensures we achieve the marketing objectives and goals that you set, be it to increase website traffic, generate more leads, increase sales or boost your brand awareness.
First, we set about ensuring that your PPC campaigns are setup to target your potential customers where and when they are searching.
Some factors that may affect your reach include: campaign settings, geographical targeting, campaign budget, keyword selection, keyword bids & ad schedule
We also look to ensure that you’re are attracting the right type of customers.
We evaluate how relevant your keywords and ad copy are and whether these are in-line with your advertising goals.
Some factors that may affect relevancy include: Targeting, keyword selection & Ad copy
Perhaps the most important factor when it comes to PPC Marketing is efficiency. Here we look at how your advertising budget is spent and whether or not you are achieving your advertising goals.
Some factors that may affect efficiency include: Campaign structure, campaign budget, keyword bids, mobile bid multipliers & negative keywords.
Finally, we take into consideration the user’s experience once they have clicked on an ad and jump to your landing page. Is the page relevant to the ad? Are there well-placed call to actions? Is the page well optimised for conversions? If the answer is no, we’ll take care of this for you.
Of course, every marketer’s nirvana is improved cost-effectiveness, and it’s one we excel at.
From sophisticated bidding strategies, to clever time slot management and ever-evolving messaging, we’ll continually test and tweak campaigns to create optimum results.
Direct Working Relationships with our PPC Experts
So how do we ensure that we’re on track?
Well, we believe in transparent reporting against your objectives, with a clear reporting format tailored to your needs. We like our clients to enjoy direct communication with the PPC professionals managing their campaigns and we encourage regular reviews to ensure we’re on track.
‘There has been a marked improvement to the performance over the last 6 months. Our Adwords performance is continually improving and is a vast improvement to our previous account.’
Our Paid Media Services
Paid Search / Paid Social Account Audits (Google, Facebook)
Sometimes, an extra pair of eyes is what you need on your Google or Facebook account.
With our Paid Search or Paid Social Account Audits, we conduct an audit of your account, highlighting every valuable opportunity, from adding new keywords and ads to using a new campaign type or ad format that would suit the account perfectly.
The end result is a document that you can take, reference, and use to implement the changes. If you’re uncomfortable in making the changes yourself, that’s not a problem either. We’d be happy to help you with implementing them.
Paid Media Account Setup / Restructuring
The structure of a Google or Facebook account is the foundation on which your success is built.
On Google, campaigns need to be grouped into tight themes, divided by Brand and Non-Brand and by Match Type. They need to have super relevant and strong ads, in order to express their full potential.
On Facebook, campaigns need to target different audiences using relevant interests and carrying the most appropriate ads to succeed.
Whenever we see an opportunity to improve the account structurally, we can build a new, solid base that will be the starting point for all future tests.
Paid Media Optimisation
The core of every Paid Media activity is optimisation.
Every campaign type, keyword, audience and ad format will have different results – some elements will bring an amazing return on advertising spend, while others will prove to be less effective.
It is our job to manage bids to keep our assets competitive, focusing on winner elements of the account, removing irrelevant keywords, testing new ads and campaign types, all the while allocating your budget to the top-performing campaigns.
If you have an e-commerce website, you have a weapon at your disposal: Google and Microsoft Shopping campaigns.
Campaigns that can show your products based on a submitted Feed, where you bid on products and product groups instead of keywords.
We select the strongest products in your inventory, notify you of any issue on the Feed, separate the Shopping campaigns into the most profitable groupings of products, and launch Promotion Extensions that make Shopping results even more prominent for a searcher.
Display Advertising is a chance for your ads to appear on a variety of websites beyond the search results.
You can use them to build your brand – or to increase efficiency as you remarket your services to website visitors.
Choose between a wide variety of formats – from image, to video or text ads – and reach users who read website content relevant to your brand, those who are in the market for your product category, those who visited your website – or even your competitor’s websites.
We give you the specifications to create Display ads and then we choose the best targeting and make sure your ad appears in the most relevant placements.
Your content is your chance for your brand to shine.
When it comes to content, you typically spend a lot of time writing introductions to your products, user guides, tips & tricks, case studies and articles that are full of amazing value for readers and prompt them to seek your expertise or to buy your products.
Why not amplify your content with Paid Media?
Using Social Media like Facebook or LinkedIn, a Search engine like Google or Bing, or a Native network like Outbrain or Taboola, investing extra budget into boosting your content will put it in front of more users who are searching for that information – and in turn can help many of them to become your customers.
We set up campaigns and optimise them focusing on audiences (Social and Native) and keywords (Search engines).
Paid Social Advertising
Social Networks are vital to your online strategy.
You might already be managing a Facebook, Twitter, LinkedIn or Instagram account – or all of these together.
When you join the massive user base of social networks and the power of highly-targeted paid campaigns using the massive wealth of (anonymised!) social user data, you can rest assured the impact on your business will be massive.
We offer Paid Social Advertising on each of the following platforms:
- Facebook: The king of Social Networks and ripe with targeting options (Interests, Custom Audiences, Lookalike Audiences), creative ad formats (Videos, Instant Experiences, Collection ads and more).
- Twitter: Information travels fast on Twitter, home of short updates and of “what’s happening” as they themselves define it. We can build highly-targeted Sponsored Tweets using a variety of formats.
- LinkedIn: The home of B2B allows you to target millions of professionals, job titles, industries, companies and seniorities. We set up campaigns to promote your content, your conference or your products.
- Instagram: Under Facebook’s umbrella of services, this social network is suited to show amazing pictures and Stories of your products. Visuals are key here and a beautiful image or video can go a long way if backed by a Paid budget.
Remarketing / Retargeting
No website visit is ever wasted, when you activate Remarketing.
We can reach different categories of people – from all website visitors to people who added your products to their cart but did not convert – and show them targeted ads to invite them back to our website and complete their action.
We can remarket on the Display Network – using images and even the exact products that have been browsed – or even within Google Search results, with bespoke text ads that increase urgency or offer special discounts.
If you’d like to find out how we can help you with your paid media advertising, please don’t hesitate to get in touch. Give us a call on 01273 733433 or leave us a message via the form below. We’d love to help!