Paid Social Media Management Services
Over 3.6 Billion people use social media. (Statista)
That’s a lot of people.
And if you’re not engaging with them, you’re missing out on opportunities for your business.
If you want to generate more traffic, gain more followers, increase your brand awareness or promote your products, services or events, paid advertising on social media can help you to achieve your goals.
With our Paid Media Services, we ensure you communicate directly with your potential customers. We help you to engage with the right audiences, at the right time, on the right platforms.
Our Paid Social Media Marketing Services Include:
Analysis & Optimisation
We’ll analyse your Paid Social Data and obtain insights to optimise and improve campaigns
We’ll optimise your spend and pace your budgets according to your monthly or yearly budget
We’ll test your Ad Copy to find the most successful variations & we’ll run tests to find the audiences and placements that deliver the best results
We’ll report on your paid social performance with the metrics and visualisations you need
Why Social Media?
Social media advertising is continuing to grow as a marketing channel for businesses.
Most of the major social media platforms like Facebook/Instagram, Twitter, TikTok, and LinkedIn have integrated their organic offering with paid ads, offering businesses a way to reach new people, with customised messaging and creatives that resonate with your target audience.
At SiteVisibility, we provide a Paid Social Media Management Service that can help you select the best platform to reach your ideal target audience.
We help you to build campaigns in all steps of the marketing funnel and work towards your desired goal, whether that’s:
- Increasing traffic to your site
- Grow Revenue through more sales
- Generate new leads
- Increasing Brand Awareness
- More Community Engagement
SiteVisibility Paid Social Management Process
At SiteVisibility, management of Paid Social channel is firmly integrated with our strategy: as we start working we you, we go through a detailed process to uncover your needs and objectives and we create ways of setting up and measuring campaigns for success.
We then uncover the ideal customer personas you want to target and build campaigns with the right kind of ad copy and images to resonate as much as possible with each persona.
To do this, we use your existing images and videos, or we work with partners to create images and videos in the right sizes for each Social Media platform, whether that’s Twitter Ads or LinkedIn posts.
We provide a comprehensive and accurate way to measure the performance of your social media advertising campaigns and provide reports that you can access online at any time, with the metrics that matter to you.
Paid Social Targeting
Using social media for marketing gives you the opportunity to harness advanced targeting audiences: interests, Remarketing audiences, Lookalike audiences based on page followers, video viewers, social media profile followers, and even people already in your CRM.
This means that we will set up campaigns to show ads to people in different stages of the marketing funnel: completely new people who never heard of you before, visitors to your website who haven’t completed any action, or people who have initiated a checkout but haven’t bought your product. This way, we will be able to keep your message top of mind for your prospective customers until they decide to convert for you.
What’s The Right Paid Social Platform For My Business?
Choosing a Paid Social platform depends on your audience and how they will be using it throughout their day.
- LinkedIn Ads are ideal for targeting a professional audience
- Twitter Ads are ideal to target followers of well-known publications or famous personalities, and to make the most of recent trends in public opinion
- Instagram Ads are perfect for showcasing impactful images and videos whilst showcasing and selling your products
- TikTok is ideal to show your videos to Generation Y
- Facebook is a powerful all-rounder where you can reach people in discovery mode.
During our strategy process, we evaluate both your target audience, your budget and your objective and suggest the right platform for your ads.
If you’d like to find out how we can help to generate more leads, improve your brand awareness, and grow your customers through paid social, don’t hesitate to get in touch.
Give us a call on 01273 733 433 or leave us a message via the form below. We’d love to help!