Migrating a Blended Learning Specialist to a New Era of Marketing
Our client (who’d like to remain anonymised) is a leading specialist in blended learning within the health and social care sector.
Going into 2021, our client had hosted the same website for ~5 years.
They wanted to modernise their website and use it as a platform to kickstart their marketing sophistication. It was important to the client that they retained their existing levels of traffic and leads post-migration.
This migration was complex and high-risk as it involved:
- A CMS migration from a custom-build to WordPress
- Upgrading to HTTPS from HTTP
- A complete design overhaul
- Changes to site hierarchy and URL structure
- Large-scale copy changes
- A server migration
In addition, we needed to make the new website GDPR-compliant and update the client’s analytics governance and architecture.
Here is the timeline of our migration activity across 2021 & 2022:
SiteVisibility gave us exactly what we needed. We wanted to launch a new website with minimal impact on our traffic and leads, and that's exactly what happened. We exceeded our migration targets earlier than expected, and have been able to quickly move on to focusing on our marketing plans for 2023
If you’d like to find out about how we can help you ensure a successful website migration, you can check out our Website Migration Services here.
You also might find the following resources useful:
- Ultimate SEO Website Migration Guide
- Checklist: Everything you Need to Know to have a Successful Data Migration
Alternatively, you can give us a call on 01273 733433 or leave us a message via the form below. We’d love to help!