analyticsWithout digital analytics, tracking success and optimising a website is impossible. As such, we offer a range of Google Analytics services designed to help you gain meaningful insights and data to ensure your digital marketing strategy is built to last.

1. Google Analytics Audits

Our Google Analytics Audits are a thorough review of all critical Google Analytics configuration settings. The purpose of these reviews is to firstly ensure that current configuration settings enable accurate data collection for your website and secondly to highlight ways to improve performance measurement.

All Google Analytics Audits follow a structure of:

  • Explanation of configuration setting
  • Current status
  • Recommendations

The output from the Google Analytics Audit is a prioritised list of recommendations which provides a clear framework for improving your current set up.

Our Google Analytics Audits result in increased confidence in the data you are collecting and prioritising marketing decisions from.

You will understand which issues are preventing your website from receiving accurate data and what steps need to be taken to improve your trust in your Google Analytics configuration

1.2 Why it works for you?

Our Google Analytics Audits result in increased confidence in the data you are collecting and prioritising marketing decisions from.

You’ll understand which issues are preventing your website from receiving accurate data and what steps need to be taken to improve your trust in your Google Analytics configuration.

A Google Analytics Audit also becomes the foundation for improved performance measurement and efficient reporting. This is fundamental for any marketer or marketing team who have clear online marketing KPIs and need to produce regular reports.

2. Google Analytics and Google Tag Manager Tracking Coverage Reports

Our Google Analytics and Google Tag Manager Tracking Coverage Reports are the first step in ensuring accurate data collection for your Google Analytics and Google Tag Manager accounts.

Scanning all pages on your website, the Tracking Coverage Reports reveal crucial information, including:

  • Which pages on your website have duplicate tracking codes?
  • Which pages are missing tracking codes?
  • Which pages contain both Google Analytics and Google Tag Manager tracking codes?

All of the above scenarios can lead to inaccurate data reported in your Google Analytics accounts. Ensuring your tracking implementation is correct gives you peace of mind in respect of your data based marketing decisions.

2.2.    Why it works for you?

All you have to do is provide the Google Analytics and/or Google Tag Manager IDs that you expect to be tracked on your website.

The summary dashboard provides an overview of your current tracking coverage implementation, including:

  • Pages with and without GA code
  • Pages with more than one GA code
  • Pages with a GA code other than the one you specify
  • Pages with and without GTM code
  • Pages with more than one GTM code
  • Pages with a GTM code other than the one you specify
  • Pages with both GTM and GA

The dashboard provides simple graphs allowing you to quickly identify the aspects of your tracking implementation that require attention.

GA page 1

3. Google Analytics Implementation Plan

The Implementation Plan follows on from the Google Analytics Audit and is a central document detailing all of your critical Google Analytics configurations and a project plan for measurement enhancements. It acts as a central document that get’s updated as and when  changes are made to your GA account.

This plan includes:

  • Conversion path documentation – business goals, success indicators and measurable actions visitors take on their path to becoming customers
  • Planned goal documentation – granular configuration data for actual live goals and goals which should be tracked in future
  • Live goal documentation – full GA configuration settings of all live goals
  • A calendar timeline for all recommendations in the GA Audit with status and ownership
  • Tracking code documentation – details of the tracking code found on the website
  • GA Views documentation – The views found on the GA property and the following configuration settings:
    • View ID
    • Goal set
    • Filters
    • Time zone
    • Default page
    • Currency
    • AdWords linking
    • Bot filtering
    • Site search settings
    • Review date
  • Filter documentation – configuration details and filter assignment to views

As part of the implementation plan, we’ll work closely with you to ensure all key website goals are documented and planned in.

SiteVisibility Implementation Plan

If you’re getting started with Google Analytics and would like some expert advice, contact us using the form below: