In this week’s internet marketing podcast, we are presenting a talk from April’s BrightonSEO conference. Aleyda Solis, an International SEO Consultant, talks about the key do’s and don’ts when going international. She explains the most important steps for creating international SEO campaigns and outlines the most important questions to ask when working on digital marketing abroad, such as ‘do I have international potential and international audience?’, ‘how can I target international audience?’ and ‘how do I develop an international site?’. She also gives very helpful recommendations for different tools to make life much easier during the process of going international.
Google Analytics (Traffic, Trends, Keywords, Content Types)
Google Keyword Tool
SEMrush (Service for Competitor Research)
Google Webmaster Tools (Location Feature)
Social Crawlytics Tool (Identifying Influencers)
AuthorityLabs (Tracking Website Rankings)