We recently helped one of our clients boost the number of leads from their ads by introducing lead forms. The approach was designed to retain customers and collect their contact …
Google Ads: The Pros & Cons of Using Smart Bidding Strategies
Smart bidding is a transformative advertising strategy that has revolutionised the way advertisers can optimise their Google Ads campaigns. It’s also something that Google has been pushing advertisers towards over …
#672 How To More Effectively Analyze Google Ads Performance w/ Jeff Greenfield, CEO @ Provalytics
In this episode, we’re joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance. In the …
Search Advertising Show Slides October 2022
The Search Advertising Show is a spin-off event from brightonSEO, to help you learn more about how to promote your business through advertising on Google, Bing and Amazon. The show …
#616 How To Apply The 80/20 Rule To Google Ads Management w/ Sam Watt, CEO of Watt Advertising
In this episode we’re joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the ‘Successful Dropout’ podcast and more recently has …
#601 How to Capitalise on Near-Future Paid Advertising Trends with Mike Rhodes, CEO of WebSavvy
In this episode we’re joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy. Mike is the co-author of ‘The Ultimate Guide to Google Ads’ and joins us to discuss some …
#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of Optmyzr
In this episode, we’re joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and …
#536 Advertising, Automation & Smart Shopping: Interview with Kirk Williams
On this week’s episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn’t dead and why …
#535 Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding: Interview with Rob Watson
On today’s episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he’s moving all of …
Women’s Fashion Marketing: Spotlight on Sosandar
Why is Sosandar ‘the British fashion brand everyone is talking about’? As we’ve identified previously, fashion brands today must navigate multiple challenges. Amongst these include addressing concerns about fast fashion, …