Podcast: Play in new window | Download
Podcast: Play in new window | DownloadOn today’s episode of the Internet Marketing Podcast, Andy is joined by Lisa Raehsler, founder of BigClickCo to talk about recent paid search updates and how …
#391 The BARE Essentials of Digital Marketing: Interview with Rich Brooks
Podcast: Play in new window | Download
Podcast: Play in new window | DownloadIn today’s episode of the Internet Marketing Podcast, Andy is joined by Rich Brooks, President of Flyte New Media and author of the book …
#374 New Google Ad Formats: Interview with Brad Geddes
Podcast: Play in new window | Download
Podcast: Play in new window | DownloadIn today’s Internet Marketing Podcast, Andy is joined by Brad Geddes, co-founder at Adalysis to talk about the new Google Ad formats for 2017, expanded …
Facebook Paid Social Update
If you use Facebook Advertising to promote your business then you may already know about the recent update to the structural setup of your campaigns. Previously the Facebook Advertising setup …
The Benefits of Beta AdWords Image Extensions
Many advertisers will understand that it’s often a lot easier to ‘show’ rather than ‘tell’ when promoting a business. With that said, Google is now currently running a Beta version …
What Are The Benefits of Using Adwords Sitelink Descriptions?
Google AdWords recently introduced another new feature to encourage advertisers to convert their campaigns to enhanced ones. Google now allows advertisers to add specific text that will display for their sitelink …
Building a Better Shopping Experience
Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and …
Google Adwords Improvements
Recently, Google Adwords came up with 2 new features, very handy for advertisers: 1) Date Range Comparison You can find the new feature in the Campaign Tab. This is very …
Paid Search: Taking Advantage of Opportunities for Growth
The Paid Search sector continues to evolve and mature. Since its introduction in the mid-90s the sector, chameleon-like, has presented itself in many different formats. Providers have bitten the dust …
Spot the PPC Difference?
Recently, Google has been rolling out update after update for advert copy on the AdWords advertising platform. These changes include Ad Sitelinks (additional deep site links) , moving the display …