In April 2023, Google Analytics 4 (GA4) started to offer two methods for counting conversions: Once per event and once per session. If you saw the update, which might have …
Building a GA4 Report in Looker Studio is Frustrating – Here’s Why
Until Google announced that Universal Analytics (UA) would be going away, my use of Google Analytics 4 (GA4) was mostly experimental. As a marketing analyst, it was fun to explore …
Google Deprecates Multiple Attribution Models: All You Need to Know
Each week for our clients, we send a round-up of the weekly digital marketing news they need to know about. In this week’s round-up, we included an article about the …
What To Do About Automatically-created Google Analytics 4 Properties
Last week, Google announced via email and a banner in Google Analytics that in March they’ll create a Google Analytics 4 (GA4) property for you or update the configuration of …
#682 How to Successfully Migrate to Google Analytics 4 w/ Jeff Sauer, Founder of Data Driven U
In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including: Jeff’s approach to learning …
How to Create Contact Form Events for GA4
When it comes to GA4, one of the most common topics we get asked about is how to create contact form events. In this post, we’ll show you the different …