When we were thinking about the challenges facing marketers and running through our predictions for 2020, a global pandemic wasn’t on the top of most people’s lists. But, here we …
Women’s Fashion Marketing: Spotlight on Sosandar
Why is Sosandar ‘the British fashion brand everyone is talking about’? As we’ve identified previously, fashion brands today must navigate multiple challenges. Amongst these include addressing concerns about fast fashion, …
#528 How to Grow Your Amazon Marketplace Sales with Kiri Masters
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Podcast: Play in new window | DownloadOn today’s episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The …
#508 8 Reasons eCommerce SEO Is Different From Ordinary SEO: Interview with Dale Bertrand
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Podcast: Play in new window | DownloadOn today’s episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at Fire & Spark to talk about …
How Can Retailers Differentiate Themselves From Their Online Competitors?
Product or brand differentiation is an age-old problem for marketers, made even worse by the relative lack of geographical barriers that exist online. When a retailer doesn’t need to differentiate …
What Are The Top Challenges Facing Fashion Brands & Retailers In 2019?
Those who regularly follow our blog will be aware that we’ve previously written about the challenges to various industries including travel, hotels and retail. Continuing that trend, in this blog …
What are the Top Challenges Facing Retailers in 2018?
Last year we explored some of the major challenges that we thought the retail industry would face in the upcoming months and years. It quickly became our most popular blog …
What are the Top 3 Challenges Facing Retailers in 2016?
*Note* We’ve also written a post that looks at the Top Challenges Facing Retailers in 2018, looking into voice search, dash buttons, Google Lens & conscious customers. Give it a …