In April 2023, Google Analytics 4 (GA4) started to offer two methods for counting conversions: Once per event and once per session. If you saw the update, which might have …
Building a GA4 Report in Looker Studio is Frustrating – Here’s Why
Until Google announced that Universal Analytics (UA) would be going away, my use of Google Analytics 4 (GA4) was mostly experimental. As a marketing analyst, it was fun to explore …
Google Deprecates Multiple Attribution Models: All You Need to Know
Each week for our clients, we send a round-up of the weekly digital marketing news they need to know about. In this week’s round-up, we included an article about the …
What To Do About Automatically-created Google Analytics 4 Properties
Last week, Google announced via email and a banner in Google Analytics that in March they’ll create a Google Analytics 4 (GA4) property for you or update the configuration of …
#682 How to Successfully Migrate to Google Analytics 4 w/ Jeff Sauer, Founder of Data Driven U
In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including: Jeff’s approach to learning …
How to Create Contact Form Events for GA4
When it comes to GA4, one of the most common topics we get asked about is how to create contact form events. In this post, we’ll show you the different …
MeasureFest Slides October 2022
MeasureFest is a spin off event from brightonSEO, to help you learn more about analytics, big data, business intelligence and conversion rate optimisation. The show returned on the 5th October …
Everything You Need to Know for a Successful Data Migration (+ Bonus Checklist!)
**We’re offering 5 businesses a FREE consultation session to discuss their plans for either a website migration or implementing GA4. It’s the perfect opportunity to ensure you’re all set up …
#598 Sponsored Episode: The Importance of Having a Single Source of Truth with Iris Shoor, CEO of Oribi
Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code. Oribi helps thousands of companies …
#422 Common Google Tag Manager Pitfalls That Can Have Catastrophic Results: Interview with Simo Ahava
In today’s episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital …