International SEO – Felice Ayling and Gerry White – Podcast Episode #241
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Gerry White, Technical Director at SiteVisibility. They discuss international SEO and how to improve your website appropriately for international markets, focusing on the differences between translation and localisation. Gerry talks about the benefits of using ‘hreflang’ coding to target users at a more granular level. They then discuss the problems associated with Google Translate, and finally they give some pointers on how to assess what your site looks like from other countries.