Author Archive » Eloi
This is the latest edition of our notes from SMX London 2007, the first ever Search Marketing eXpo to take place in the British capital.
This article covers the session in the paid search track called “The Global Search Universe”, which gave great insight into the development of search marketing around the world.
Robin Groad- Hitwise
Piers Stobbs- ComScore
Massimo Burgio – SEMPO
Still in the series of “notes from SMX London 2007″, here is the second post in the paid search track of the search marketing conference which took place in London on the 14 and 15 of November 2007. This second session covered a very interesting topic: Competitive Paid Search Tactics. As Yahoo pulled back the feature that allowed advertisers to find out about their competitor’s bids, it was going to be hard to discuss ‘competitive’ tactics, but the panel did it brilliantly, with special mention to Barry Lloyd from Make Me Top who completely rocked my socks off.
The Panel was composed of:
Robin Goad- Hitwise
Michael Sack- Idearc
Barry Lloyd – Make Me Top
and the Session was, well, interesting…
The beginning of the week has been a little hectic for SEOs in the UK who attended [tag]SMX London[/tag] 2007, as catching up with Client Work is always a priority and most of us are very busy right now…
But we have managed to put some time aside to do some follow-up writing on what happened during the very interesting and lively sessions of the first Search Marketing eXpo in London.
If you haven’ t done it yet, check out our SMX London Comic Coverage, but this is the more ‘informational’ write up.
Kelvin and I have been to the first edition of [tag]SMX London[/tag] for the past two days, and we have decided to quench your thirst for information by explaining everything that happened during the 2 day conference. Ok, it might be a bit of an SEOmoz rip-off, but hey, its cool.
So here it is, full coverage from SMX London… Comic style.
and there’s more…
Here is beautifully compiled list of Google-related terms that have appeared since the wide-spred of the search giant. If you have any more terms, please let me know in the comments and I ll add them to the post. However, I have decided not to include Google products as that would make the list too long and less fun.. there’s a special favourite of mine at the end !
SEO’s Guide to FaceBook Advertising Part III
Writing this week-long series of posts about the opportunities available with [tag]Facebook[/tag] [tag]advertising[/tag] and marketing could not have been better timed, as today’s announcement that Facebook’s advertising scheme is slightly changing proves.
I am therefore going to change my original plans today, and write about the new features put in place for advertisers by Facebook. All of the old features are still there, only they have been slightly re-branded and repackaged.
Part II of the SEO’s guide to Facebook Advertising
Welcome back to the second in the series on Advertising using the social networking site Facebook. Yesterday I talked about the famous Facebook flyers, and today is a bit of a follow-up as I will explain to you how to measure demographics for virtually any market existing on Facebook. Yes, that’s right. By the end of this blog, you’ ll be able to find out how many Swedish females are liberal and single on Facebook. Alternatively, you can also use use these demographics for work and real market research!
We’ve got great demographics here at Site Visibility! via flickr
[tag]Social Media[/tag] has for a long time been the a point of contention between marketers, some saying that the power of communities is awesome, some saying that it is a waste of time and will never take off or be any use to marketing. Whatever your opinion, (whether it works or not) social media is here to stay.
The success of sites like myspace, stumbleupon, youtube and [tag]facebook[/tag] proves that audiences like this interaction and engagement as they have engaged massively in using social networking sites. It could not be long before marketers followed. (At least the ones that believe in social media being a good thing).
In this first post in a series of 3, Apple Pie & Custard will be looking at the different advertising methods that are available on social networking sites, and assess their strength and potential in leveraging online audiences. This first post explains the Facebook Flyers: what they are, how they are targeted, how you pay for them, and why the Flyers Pro make so much more sense; contextually and economically.
This isn’t going to be one of the most informative posts of the [tag]Site Visibility[/tag] [tag]blog[/tag], but hopefully it will still interesting and amusing. Promise…
Kelvin and I were doing our usual monday morning Ego-Googling today – which is when you Google your name to find out what blogs/pages appear top 10- and found out something very strange… at least it would be if we weren’t in Marketing:
Tis Christmas approaching, and the time is not for debating whether Santa Claus exists or not, the time is for you to adapt your PPC campaign for Christmas and acquire a chunk of your competitors’ (in this case, Santa’s) customers. This year, a record amount of Britons will avoid the high street and shop online, spending an estimated £13.6 billion in the run up to the 25th, with an average spend of £509 per person ($1,040).
But how do you make sure you get a significant increase in profits during this busy period? You need to optimise your campaign for the month of December, and do it early so you can tap into your competitor’s market. PPC is all about differentiating yourself from the rest of the crowd, and here is some comprehensive information on how to do exactly that during the christmas period. I have structured this information in three parts:
1. Christmas Keywords
2. Christmas Ad & Ad Text design
3. Christmas Landing Pages