Updated: May 24 2018.
For any questions regarding our privacy policy and use of data, please email marketing@sitevisibility.com or call 01273 733 433.

Cookies and Privacy – Introduction

This policy covers the data collected by the company, SiteVisibility, how it is used, how it is protected, and the users’ ability to control the collection and use of their personal data.

SiteVisibility (SiteVisibility Marketing Ltd) is registered with the Office of the Information Commissioner Data Protection Act 2003. Our registration number is Z1082412.

What Information SiteVisibility Collects

We collect anonymous information about the visitors to our website via Google Analytics for analytics purposes. This is never personally identifiable information. For more information on Google’s practices to safeguard your data, please visit this link.

The information collected from visitors to the website is anonymous and is used for tracking purposes to determine, for example, the number of pages visited in the session, the length of time spent on each page, and the frequency of visits to the website.

Personal information is only collected from users who provide this information when they submit it via our contact forms, live chat requests, or sometimes those who provide information over the phone when calling with an inquiry.

Once a visitor completes the contact form, accesses information behind a ‘wall’ (where the user must provide their personal details such as an email address) or contacts the company by live chat, email or phone, any data coming from that exchange will be recorded and kept in our database. This data is never shared with any third-party (other than the database provider).

The collected information can include your name, company and job title, address and contact details. We do not collect or store credit card details.


We use an analytics tool called Hotjar in order to better understand our users’ needs and to optimise our website experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Intercom (our live chat function)

Use of Intercom Services: We use third-party analytics services to help understand your usage of our services. In particular, we provide a limited amount of your information (such as sign-up date and some personal information like your email address) to Intercom, Inc. (“Intercom”) and utilize Intercom to collect data for analytics purposes when you visit our website or use our product. As a data processor acting on our behalf, Intercom analyzes your use of our website and/or product and tracks our relationship by way of cookies and similar technologies so that we can improve our service to you. For more information on Intercom’s use of cookies, please visit https://www.intercom.com/terms-and-policies#cookie-policy. We may also use Intercom as a medium for communications, either through email, or through messages within our product(s). As part of our service agreements, Intercom collects publicly available contact and social information related to you, such as your email address, gender, company, job title, photos, website URLs, social network handles and physical addresses, to enhance your user experience. For more information on the privacy practices of Intercom, please visit https://www.intercom.com/terms-and-policies#privacy. Intercom’s services are governed by Intercom’s terms of use which can be found at https://www.intercom.com/terms-and-policies#terms. If you would like to opt out of having this information collected by or submitted to Intercom, please contact us.


How SiteVisibility Uses the Collected Information

The information collected anonymously for the purposes of Google Analytics enables us to improve user experience.

The information we collect is used to generate reports to make the site more user friendly and to determine which types of content are most appealing for our users.

Any personal information that’s collected via our contact forms or live chat requests is used solely for the purpose of providing users with marketing news and resources (if they’ve opted in to our mailing list) or to enable us to contact them if they’ve sought information on our products and services.

Will The Company Contact You?

By completing any of the contact forms or entering into a live chat request and submitting a request for information, you enable the company to contact you about their products and services.

You will only receive updates on marketing news, offers and resources if you double opt-in to our mailing list. You will always be given the opportunity to unsubscribe if you no longer want to receive these updates. If ever you’re having problems unsubscribing, you can contact us by calling us on 01273 733 433 or by emailing marketing@sitevisibility.com

Sharing Your Information

We will not sell your information, trade it with any other third party, or use it for any other purpose other than to communicate to you offers about our service offerings, or closely related events or opportunities we would reasonably consider you to have an interest in based on your initial or any subsequent requests.

How Long Will We Keep Your Data

We will hold your personal information on our systems for as long as is necessary for the relevant activity (for example – a sales process), or as long as is set out in any relevant contract you hold with us. We will keep your data in the database unless you request otherwise removed. We regularly update our database to remove data that’s no longer required.

The anonymous data that we collect via Google Analytics is kept for 26 months. This data retention window is reset with every new engagement a user makes with our website. Please visit this link for more information.

Can You Make a Request For the Data the Company Holds About You?

If you would like to know what information the company holds about you, you can make a request to marketing@sitevisibility.com to have the information shared with you.

You can also apply in writing:

King Place Suite,
3 King Place
East Sussex


In May 2011, the UK Government passed new legislation is regards to the use of Cookies. The following section explains what cookies are, which ones are collected by SiteVisibility and how they are used on SiteVisibility’s website.

How We Collect Information

Cookies are small text files that are placed on your computer by the websites that you visit. They are commonly used in order to make websites work by tracking goods that you have placed in a basket, or work more efficiently by remembering your login details, as well as to provide information about the sites usage to the owners of the site.

Types of Cookies

There are three types of cookies dropped and collected by websites. With some exceptions (i.e.  websites that fundamentally require cookies in order for website functionality – see below) from 26th May 2012, all cookies must be consented to by a site’s users.

Cookie Type


Moderately intrusive

Embedded third-party content and social


Advertising campaign optimisation

Minimally intrusive

Web analytics / metrics

Personalised content / interface

Necessary for Website Functionality

(Exempt from changes to privacy regulations)

Stop multiple form submissions

Load balancing

Transaction specific

SiteVisibility collects the following anonymous cookies for tracking purposes.




__utma This cookie is typically written to the browser upon the first visit to your site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits your site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. 2 years from set/update.
__utmb This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout() method. 30 minutes from set/update.
__utmc This cookie is no longer used by the ga.js tracking code to determine session status.Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session. Not set.
__utmz This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site. The cookie is updated with each page view to your site. 6 months from set/update.

WordPress Cookies

WordPress websites also collect cookies for commenters. As the SiteVisibility website is built using WordPress, these cookies apply to our users.

When visitors comment on the SiteVisibility blog, they will have cookies stored on their computer. This is purely for convenience, so that the visitor will not be required to re-type all their information again when they want to leave another comment in the future.

Three cookies are set for commenters:




The commenter cookies are set to expire a little less than one year from the time they’re set.

Third Party Cookies

Users of the site who wish to share SiteVisibility’s content socially using Facebook, Twitter, or Google+ (the platforms which are currently enabled on the website to allow this function) may have cookies stored on their computers from these third party websites.

Cookies are collected from third party sites so that you can be logged in to your account on their site and share our content simply and easily.

For more information on the cookie policies of these third party sites, please visit their websites. You will be able to control the way cookies are used when you are signed into your accounts on these sites through the privacy settings they have made available to you.

Facebook Privacy Policy (https://www.facebook.com/about/privacy/other)

Twitter Privacy Policy (https://twitter.com/privacy)

Google+ Privacy Policy (http://www.google.co.uk/intl/en/policies/privacy/)

LinkedIn Privacy Policy (https://www.linkedin.com/legal/privacy-policy)

Prohibiting the Collection of Cookies

If you would like to prevent SiteVisibility from collecting cookies when you visit our site, please update your privacy settings in your browser. You can control the kinds of cookies you accept there.




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