The Olympics are currently captivating us all. The Opening Ceremony was an amazing display of lights and colors, and medals have already started being distributed to the Olympians. However, the …
8 Metrics You Should Judge Before Asking For a Link
I have plenty of time for good old fashioned link building, I bang the drum quite heavily for link bait and other types of social media marketing; but for a …
The Adwords Quirk That Can Ruin Reports
Pay Per Click (PPC) advertising is marketed as the best possible way of measuring your return on investment , you cannot question this. Where else can you see exactly where …
Writing Compelling Articles that Readers and Search Engines Will Love
Writing can sometimes be tricky. I thought I’d share with you a few simple tips on how to write clearly and draw reader’s attention. The structure and ordering of the …
How to do Negative Keyword Research (Part 2)
After having explained why negative keywords are so important to a campaign, and how to do negative keyword research, this post will review how to add and optimize your negative …
How to do Negative Keyword Research (Part 1)
Negative keywords can often be overlooked by search marketing managers eager to expand their keyword list and get as many searchers as possible to click their ads and follow through …
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