In April 2023, Google Analytics 4 (GA4) started to offer two methods for counting conversions: Once per event and once per session. If you saw the update, which might have …
Google Deprecates Multiple Attribution Models: All You Need to Know
Each week for our clients, we send a round-up of the weekly digital marketing news they need to know about. In this week’s round-up, we included an article about the …
What To Do About Automatically-created Google Analytics 4 Properties
Last week, Google announced via email and a banner in Google Analytics that in March they’ll create a Google Analytics 4 (GA4) property for you or update the configuration of …