Online advertising is the most widely formed use of marketing on the web which generates millions of pounds/dollars of revenue every week. What is online advertising and how can it …
Advanced Pay Per Click – Podcast Episode #15
Jeremy talks with Andy about some of the more advance and less used features of Google’s Pay Per Click campaign management system, Adwords. Covering things like negative keywords, keyword insertion …
Community Websites – Podcast Episode #14
Daniel Rowles talks with Andy about the effects and uses of community sites, and what this means in practice online. Covering how community sites can be used to drive traffic …
The Role of E-Learning – Pocast Episode #13
Andy talks to Richard Middleton about the role of e-learning in internet marketing.
Website Accessibility – Podcast Episode #12
This week we will be delving into the topic of Accessibility. Being a legal issue Website owners need to be making sure their site is accessible. Today Jeremy Jacobs will …
Your Internet Marketing Strategy – Podcast Episode #11
Today Andy and Daniel cover your Internet Marketing Strategy. They cover some common questions such as: what is your approach to promoting your business online and how do you facilitate …
The role of Podcasting- Episode #10
In this episode, Daniel and Andy examine the role of podcasting in your Internet Marketing strategy. The tables are turned as Andy gets a taste of his own medicine and …
Affiliate Marketing – Podcast Episode #9
In this episode we will be discussing Affiliate Marketing. Its a topic that is causing a lot of buzz due to its revenue generating abilities. If you own an eCommerce …
An introduction to Pay Per Click (PPC) – Episode #8
This week we take at look at the subject of Pay Per Click. PPC can be an excellent means of getting targeted traffic to your website no matter now big …
Introduction to Analytics Podcast Episode #7
In this episode we take a look at analytics. What it is. Why its important. We explore Google Analytics and look at some of its many features such as goals …