Disruption is happening in every industry. It is changing the way we have to think about marketing.
Few companies have had as big an impact in recent years as Airbnb.
We’re fascinated by the growth of Airbnb.
The “Hotels vs. Airbnb” debate is a hot topic in our office.
How have they managed to compete so quickly with hotel companies that have been around for half a century?
Is Airbnb really a threat to the hotel industry?
Are you a marketer who’s interested in the sharing economy?
Perhaps you’re are responsible for growth within a hospitality brand?
If so, there’s valuable lessons we can take from Airbnb.
- Why Airbnb are competition for all hotel companies in organic search
- How Airbnb have turned marketing on its head
- Why hotels need to facilitate deeper connections with their customers
- Ideas on how to adapt an Airbnb mentality for your hotel marketing campaigns
You don’t have to work in the hotel industry to take inspiration from Airbnb.
This whitepaper is for anyone who wants to be successful in the sharing economy.
But, don’t just take our word for it. Here’s what Chip Conley, Head of Global Hospitality at Airbnb had to say:
Pretty Impressed With This White Paper: “What Can Hotels Learn From Airbnb About The Sharing Economy” https://t.co/NMCpFq9CCd
— Chip Conley (@ChipConley) December 11, 2016