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Beginners Performance Display: How To Draw Hot Prospects Back To Your Site – Podcast Episode #179

If there’s one core philosophy we have here at SiteVisibility it’s that we try to “think beyond the click” meaning we don’t just want traffic – we want traffic that converts. It’s a sad fact that no matter high the response rate of your site a number of hot prospects will get distracted and leave your site empty-handed.

Fortunately in today’s podcast Kelvin and Andy reveal a highly effective strategy for driving those hot prospects straight back to your site  as well as exposing your brand to a whole new world of potential new leads and customers.

In this episode you’ll learn about how to target “ready-to-buy” visitors, a range of strategies for controlling your costs and a few golden nuggets on how  actually set up your first campaign.

Target by Jasper Johns

Resources:

Google Content Network

DoubleClick

Google Ad Planner

Internet Advertising Bureau (IAB)

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