#400: Creating a Go-To- Market Framework – Interview with James Loomstein

In Internet Marketing Podcast, The Digital Marketing Blog by Jennifer Schweiger0 Comments

In today’s episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing.

Next, they move on to discuss the following questions:

  • Why companies need to think about marketing systems and not tactics
  • Why it is important to focus on the attention of the consumer
    • The methodology towards understanding the focus of your customer
  • The market framework evolved by James.
  • The go to market framework – with details

Finally James talks about his top tip and key takeaway for our audience.

If you’d like to connect with James you can find him here:

Twitter: Rogue Marketing and James Loomstein

Rogue Website

Rogue Blog

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