#400: Creating a Go-To- Market Framework – Interview with James Loomstein

In Internet Marketing Podcast, The Digital Marketing Blog by Jennifer SchweigerLeave a Comment

In today’s episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing.

Next, they move on to discuss the following questions:

  • Why companies need to think about marketing systems and not tactics
  • Why it is important to focus on the attention of the consumer
    • The methodology towards understanding the focus of your customer
  • The market framework evolved by James.
  • The go to market framework – with details

Finally James talks about his top tip and key takeaway for our audience.

If you’d like to connect with James you can find him here:

Twitter: Rogue Marketing and James Loomstein

Rogue Website

Rogue Blog

Leave a Comment