BrightonSEO Slides September 2017

BrightonSEO Slides – September 2017

In BrightonSEO, The Digital Marketing Blog by Sean0 Comments

Couldn’t make September’s BrightonSEO or just want to relive the day? Well, you’re in luck! We’ve begun to collate all of the slides from each of the speakers so that you can catch up on anything you missed. Again, we’ve added them in order of the schedule on the day itself to help you easily find the slides that you need.

You can also watch the video of the main stage from Authoritas here.

You’ll notice that we haven’t managed to collate all of the slides just yet but we’ll be adding to them each and every day! If you come across any slides that haven’t been included or you’d like to add yours, just send me a mail and I’ll pop them in.

Enjoy!

Morning Sessions

Fundamentals

Danny Richman – The small tweaks you need to be making to boost your existing rankings
Ric Rodriguez – The SEOs Guide To JavaScript
Nicole Bullock – Managing Multi-Location Listings in Google My Business

Online PR

Shannon McGuirk – News hooks: what are they and how can you make the most of them in your digital PR and link building strategies?
Sophie Everett – How to package and pitch a story to journalists
Bobbi Brant – How to Get Top Links With an Unknown Brand and No Budget

API’s In Search

Yiğit Konur – Connecting APIs without Coding Skills to Create Your Own Dashboards
Kostas Voudouris – Performance-based optimisation using Google Search Console API
Stephan Solomonidis – Using Natural Language APIs in SEO

Paid Search

Jeroen Maljers – Top 10 AdWords Tactics for B2B Lead Gen Campaigns
Saija Mahon – How to use remarketing tactics to activate and enhance client retention

Affiliate Marketing

Helen Southgate – Affiliate Marketing – what’s it all about?

Ranking Factors

Christoph Cemper – Increase your search engine traffic by up to 200% with this simple trick
Jo Turnbull & Daniel Furch – A different perspective on Ranking Factors
Duane Forrester – Markup, User Driven Change, and Your Future: Do this today for success tomorrow.  

Javascript & Frameworks

Bartosz Góralewicz – Can Google properly crawl and index JavaScript? SEO experiments – results and findings.
Emily Grossman – PWAs and New JS frameworks for Mobile
David Lockie – Using Open Source Software to Speed up your Roadmap

Future of Search

Daniel Rowles – Using Advanced Social Listening Techniques to Drive SEO
Saeley Jnr Johnson – Speak Easy – The rise of Voice Search
Vikas Arora – Psychology of Search

Mid Morning Sessions

Reputation

Ammon Johns – The Myth of Domain Authority
Myles Anderson – Harnessing your Online Reputation to win New Customers
Ben Harrow – Quality PR Linkbuilding – with Terrible Budget

Advanced Keyword Research

Stacey MacNaught – Tactical, Practical Keyword Research for Today’s SEO Campaigns
Sophie Coley – Answering The Public: How To Find Top-Notch Audience Insight in Search Data and How To Apply It
Kelvin Newman – Scary SERPS (and keyword creep)

Influencer Marketing

Allyson Griffiths – Why micro influencers are a knee-jerk reaction to poor influencer marketing
Sophie Bishop – Field notes from my PhD on Zoella
Mindy Gofton – Don’t Call Me Bae: Are You Engaging or Annoying Your Customers?

Onsite

Chloé Bodard – SEO quick wins from a technical check
Sébastien Monnier – How Google Tag Manager can help your SEO
Aysun Akarsu – On The Road to HTTPS Worldwide

Business

Stephan Spencer – How to Hire an Insanely Great SEO
Dorothy Agnew – Surviving the transition to the General Data Protection Regulation
Chris Munch – How to Triple Your Client Close Rate Using The Kings Rule

International

Cécile Monty – International SEO – Optimizing Your Site For a Global Audience
Gemma Nortcliffe – Why International Doesn’t Always Mean Multilingual
Gavin Colborne – Web Governance in Multi-nationals

Content Marketing

Amy Harrison – The Customer Disconnect: How Inside-Out Copy Makes You Invisible
Chelsea Blacker – ROI Measurement in Content Marketing
Sam Charles – Blogging advice that’ll make your job easier – guaranteed!

Analytics

MeasureFest Taster: Tim Stewart – Convert with Intelligent Analytics

Lunch Keynote

Crispin Sheridan & Seth Besmertnik – Is Your SEO Getting Enough Credit? Build an Attribution Model that Works for You

Early Afternoon Sessions

Ecommerce

Emily Mace – Technical SEO for E-commerce at home and abroad
Samuel Dean & Vlassios Rizopoulos – What we have learnt from indexing over half a Billion products
Ann Stanley – Top tips for using Google Shopping Ads

Technical SEOfi

Peter Nikolow – Quick and Dirty Server-side tweaks to improve your SEO
Dominic Woodman – Advanced Site Architecture – Testing architecture & keyword/page groupings
Dawn Anderson – Generational Cruft in SEO. There is Never a ‘New Site’ When There’s History

Email Marketing

Philip Storey – How to revolutionise your customer lifecycle with email marketing

Chatbots

Hannah Jane Giles – The distinct SEO advantage: messaging apps and bots
Emilie Reynaud – What I have learnt from launching a chatbot
Jonathan Seal – Creating more human experiences with chatbots

Paid Social

Duane Brown – Video: The Next Frontier in Marketing
Susan Wenograd – Facebook Ads: Turning on the Faucet Without Drowning
Matt Beswick – Ridiculous to Sublime Paid Social: The story of the million dollar dog

Link Building

Fili Wiese – Linkbuilding 2018
Dixon Jones – Creating Workflows for Link Building
Greg Gifford – Righteous Tips for Building Totally Excellent Local Links

Content Strategy

Jade Tolley – Hub, Hygiene, and Hero: The Three Content Types You Need
Laura Hampton – Kick-Ass Strategies for a Customer Focused Content Plan
Alan Cairns – The shortcomings of data for content strategy

Video

Jonathan Pascoe – What short form content means to ITN Productions
Sam Hanni – The Youtube Potential: Why marketers are losing money from ignoring YouTube as a traffic source
Jes Stiles – Marketing in 360 degrees: Photos, Videos and VR

Late Afternoon Sessions

Onsite Content

Shanelle Mullin – Content Optimization: How to Turn Readers Into Revenue
Rebecca Brown – Why you Should Scrap your “Content” Budget Line
Jon Myers – Links, Log Files, GSC and everything in between

Strategy

Olga Andrienko – Agile marketing: A step-by-step guide
Andi Jarvis – The 7 questions you need to ask before you start digital marketing
Chris Simmance – What makes a good SEO strategy?

Crawl & Indexation

Chris Green – Robots: X, Meta & TXT – The Snog, Marry & Avoid of the Web Crawling World
François Goube – How to optimise your Crawl budget
Cindy Krum – Understanding the Impact of Mobile-First Indexing

Market Place Optimisation

Darren Ratcliffe – Getting a competitive advantage on eBay
Prabhat Shah – Amazon Sponsored Ads – Beyond Basics
CJ Rosenbaum – Avoiding and Recovering Marketplace from Suspensions

AMP

Aleyda Solis – Setting AMP for Success
Jon Henshaw – Forget AMP – Make Fast Sites!
Danni Lapham – R-AMP Up Your Mobile Content – The Accelerated Mobile Pages Roadmap

Outreach

Marcelle Antunes – How to produce creative campaigns worthy of BBC coverage.
Hana Bednarova – The missing link – How to make sure Journalists include links in their coverage
Simon Brisk – How you can use automation to personalise outreach?

Social

Luke Knight – Does the Trump card always work on Social Media?
Allegra Chapman – Measuring the ROI of Social Media Marketing
Hannah Dempsey – Broadening your social listening beyond your brand

Keynote Speaker

Google’s Gary Illyes – Watch the video here.

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