In today’s episode of the Internet Marketing Podcast, Andy is joined by David O’Riordan, a Digital Marketing Consultant to discuss automation in digital marketing.
David explains his definition of the term “Biddable” and then goes on to discuss:
- What’s happening right now in the world of automation – outside of Digital Marketing & how the book Rise of the Robots helped spark David’s interest in this
- How the biddable industry is keeping up with these changes through technology
- How automation has changed the way that we work
- Whether or not all of our future marketing efforts are going to be automated
- How he sees the future – not just in digital but also in other areas such as publishing
Plus as usual, David provides his top tip/key takeaway.