#412 Automation in Digital Marketing: Interview with David O’Riordan

In General Marketing, Internet Marketing Podcast, The Digital Marketing Blog by SeanLeave a Comment

In today’s episode of the Internet Marketing Podcast, Andy is joined by David O’Riordan, a Digital Marketing Consultant to discuss automation in digital marketing.

David explains his definition of the term “Biddable” and then goes on to discuss:

  • What’s happening right now in the world of automation – outside of Digital Marketing & how the book Rise of the Robots helped spark David’s interest in this
  • How the biddable industry is keeping up with these changes through technology
  • How automation has changed the way that we work
  • Whether or not all of our future marketing efforts are going to be automated
  • How he sees the future  – not just in digital but also in other areas such as publishing

Plus as usual, David provides his top tip/key takeaway.

If you’d like to connect with David, you can follow him on Twitter or connect with him on LinkedIn.

If you'd like to nominate a guest for the podcast (self-nomination is also ok!) or have a suggestion for a topic that you'd like to see us cover, please get in touch using the form below:

  • This field is for validation purposes and should be left unchanged.

Leave a Comment