Aaron Agius Podcast

#417 Search & Content Strategy: Interview with Aaron Agius

In Content Marketing, Internet Marketing Podcast, The Digital Marketing Blog by Sean0 Comments

In today’s episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder.Online to discuss search & content strategies.

On the show you’ll learn:

  • Some of the common mistakes that are made when it comes to content strategy
  • How businesses often have a lack of an actual strategy & just jump straight into writing content
  • The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey – how far down the funnel they are
  • Why answering questions and solving problems is key to content creation
  • Why creating content is pointless without distribution – e.g. SEO, outreach, link building, advertising, Adwords, influencer Outreach etc.

Plus, as usual Aaron provides his top tip/key takeaway.

If you’d like to connect with Aaron you can find him on Twitter here.

 

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