#417 Search & Content Strategy: Interview with Aaron Agius

In Content Marketing, Internet Marketing Podcast, The Digital Marketing Blog by SeanLeave a Comment

In today’s episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder.Online to discuss search & content strategies.

On the show you’ll learn:

  • Some of the common mistakes that are made when it comes to content strategy
  • How businesses often have a lack of an actual strategy & just jump straight into writing content
  • The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey – how far down the funnel they are
  • Why answering questions and solving problems is key to content creation
  • Why creating content is pointless without distribution – e.g. SEO, outreach, link building, advertising, Adwords, influencer Outreach etc.

Plus, as usual Aaron provides his top tip/key takeaway.

If you’d like to connect with Aaron you can find him on Twitter here.


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