Author Archive » Jo P

Jo P Jo is originally from London's south east and has lived in Brighton since 2011. She works as a Content Marketing Consultant at Sitevisibility - working on our client content projects. Jo also has several years of experience within the travel industry. She loves cats, cakes, crafts and you can find her tweeting @joapet

Why Getting to Know Your Clients is Vital in Content Marketing

Posted by in Search Marketing (SEO) on January 30th, 2013 0 Comments

5946597342 0f87db9246 z Why Getting to Know Your Clients is Vital in Content Marketing

If you work in content marketing then you’ll probably be working for a lot of different clients in lots of different sectors. Finding the time to know what they do, who they are and what they’re about can be easier said than done, especially if you have a client manager doing all the footwork for you.

However, it is useful and in fact vital to invest the time to truly build a relationship with your clients, whether it’s getting to know them when they first decide to work with you, attending meetings, or simply catching up with the client manager regularly. Here’s why making the time to get to know your clients will make your life easier and your content amazing!

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The Differences Between Agency and In-House Content Marketing Teams

Posted by in Working In Search on January 22nd, 2013 2 Comments

content marketing The Differences Between Agency and In House Content Marketing Teams

I joined the SiteVisibility content marketing team three months ago, after coming from an in house content team, and the difference between the two styles of work place are a lot more different than I predicted. Working in house is a lot more linear, whereas an agency can be a lot more varied and fast-paced, and if you’re thinking of making the move to either side, I’ve found that working here has opened a lot more doors. Here are a few things that really separate the two when it comes to my role.

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Things That We Liked At The Content Marketing Show

Posted by in Search Marketing (SEO) on November 23rd, 2012 2 Comments

As you may have heard, we recently held the Content Marketing Show. Several members of the SiteVisibility crew were in attendance, and the day was full of some inspiring and informative talks and workshops on the world of content marketing. Here are the things that we liked the most from the day:

Sweeties and cakes courtesy of Zazzle and Caliber-i

If anyone knows the way to my heart, it’s certainly these guys. There was a queue snaking round the room to get at the cinema style pick ‘n’ mix from Caliber-i and Zazzle made some really nifty cakes.

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