Author Archive » Kelvin

Kelvin Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast which is second biggest in the iTunes US. He also spends his time at conferences, tweeting too much and working on top secret research and development projects. You can contact Kelvin by email at kelvin.newman@sitevisibility.com Read more of Kelvin's posts here

SEO Top Questions – Podcast Episode #198

Posted by in Internet Marketing Podcast on January 29th, 2013 0 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy touch on some of those frequently asked SEO questions. Don’t know what to spend where? How long does SEO take exactly? But I thought link building was dead? If these sound familiar, this episode will see that all of these questions are answered.

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Beginners Email Marketing Part 2 – Podcast Episode #197

Posted by in Internet Marketing Podcast on January 22nd, 2013 2 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy present the second and final part to Beginners Email Marketing. With campaign planning, tools and proofing in mind, Kelvin and Andy touch on subject lines and which are most effective, A/B testing and how to do this, some general Email Marketing best practices and more. From Pure360 to MailChimp, be sure to tune into this episode of the Internet Marketing Podcast.

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Resources
MailChimp
Pure360
AWeber

Beginners Email Marketing Part 1 – Podcast Episode #196

Posted by in Internet Marketing Podcast on January 15th, 2013 1 Comment

In this episode of the Internet Marketing Podcast Kelvin and Andy revisit Email Marketing. As an underrated aspect of digital marketing, Email Marketing has long been left to its own devices until now. Listen in for an up to date view on the benefits of this tactic, effective list building tips and the differences between the opt in options.

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Resources
Econsultancy
Canspam
HubSpot
Return Path

Affiliate Marketing – Podcast Episode #195

Posted by in Internet Marketing Podcast on January 8th, 2013 0 Comments

In this episode of the Internet Marketing Podcast Kelvin interviews Stephen Kerin, managing director at Webgains in the UK. Webgains are an affiliate network based in London, since 2004 they have grown to a 90 strong team which operates worldwide. Stephen explores the performance and affiliate marketing world, with topics ranging from the major players in the European markets to overcoming the Pareto principle, this episode provides the insight you need to all things affiliate.

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Resources:
Commission Junction
Trade Doubler
Affiliate Window
Link Share
Affiliate Future
Affilinet
Webgains

Video Online – Podcast Episode #194

Posted by in Internet Marketing Podcast on December 25th, 2012 0 Comments

On this weeks episode of the Internet Marketing Podcast Kelvin and Andy dive into the realm of podcasts and WebTV. With the tables turned slightly, Andy explains his experiences with audio podcasts and his recent evolution to video podcasts. The episode continues by exploring the differences between the consumptions models of the two types of media and some ways in which you could get started with your own podcast on a budget.

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Resources
Latest TV
Downcast App
Camtasia
Gorilla Pod

Social Content Marketing Tools – Podcast Episode #193

Posted by in Internet Marketing Podcast on December 18th, 2012 0 Comments

This episode of the Internet Marketing Podcast is a social content marketing tools bonanza! Kelvin and Andy discuss many a tool that will save you oodles of time across various social platforms from Google+ to Pinterest. From Chrome plugins to social network analytics, listen to this weeks episode to get a list of handy tools and how to use them best.

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Resources

Doshare

Pinalytics

Slipstream

Ifttt

EdgeRank Checker

StumbleUpon Paid Discovery

Socialbro

Facebook Debugger

Google Image Search

Packrati.us

More Google Plus – Podcast #192

Posted by in Internet Marketing Podcast on December 11th, 2012 0 Comments

Kelvin and Andy introduced Google+ a little while ago on the Internet Marketing Podcast, this episode sees them revisit Google’s social network with a more thorough eye. Kelvin breaks things down into Google’s problem, how Google+ is their solution and what action you can take to respond to this change. Predictions for the impact of Google+ on search is also heavily discussed.

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Resources

Google+
Facebook
Topsy
Doshare
Opengraph
Skyrocket SEO

My Five Favourite Digital Marketing Events of 2012

Posted by in Search Marketing (SEO) on December 6th, 2012 0 Comments

best marketing events 2012 My Five Favourite Digital Marketing Events of 2012

I’m very fortunate to be invited to speak at and attend a large number of digital marketing conferences and events. It’s enjoyable because now I’m organising two different events BrightonSEO & The Content Marketing Show, to site back and watch other people do all the hardwork!

In this blog post I wanted to highlight five of the events I attended which I really enjoyed as both a speaker and attendee, that I’ll definitely be trying to attend the next time they come around.

Read on

Mind Tricks 2 – Podcast Episode #191

Posted by in Internet Marketing Podcast on December 4th, 2012 0 Comments

This week’s episode of the Internet Marketing Podcast is the second and final part of “Mind Tricks”. Kelvin and Andy discuss further psychological trends that should be considered and used to inform decisions in your campaign or project. This half explores cognitive biases such as the Dunning-Kruger Effect, False Consensus and Knowledge Bias with Kelvin focusing on how to make these part of your marketing arsenal.

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Mind Tricks 1 – Podcast Episode #190

Posted by in Internet Marketing Podcast on November 27th, 2012 1 Comment

This episode of the Internet Marketing Podcast see’s Kelvin try on the boots of Derren Brown. In part 1 of “Mind Tricks”, Kelvin and Andy discuss how important it is for those in marketing to consider various psychological trends, from “Choice Supportive Bias” to “Hyperbolic Discounting”. Take a listen and learn how to hook customers with a first purchase, make 3 your magic number and promote one product over the other.

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