In this week’s Podcast, Kelvin talks to Senior Lecturer Asher Rospigliosi, Senior lecturer in e-business and management information system at the University of Brighton about how students are adapting into …
Effective Outreach – Podcast Episode #221
In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts. He talks about the challenges when doing outreach and …
Competitive Research for Content Marketing – Podcast Episode #220
In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major …
Why are links so important – Podcast Episode #219
In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling. He explains what a hyperlink is …
Facebook Graph Search – Podcast Episode #218
In this weeks’ internet marketing podcast Kelvin talks about Facebook Graph Search. He explains the idea behind it, how it evolved, and the differences between Google and Facebook search queries. …
Webgains – International Performance Marketing – Podcast Episode #217
In this week’s internet marketing podcast Kelvin discusses the challenges of international performance marketing with Stephen and Sarah from Webgains UK. Stephen is the Managing Director of Webgains and has …
Introduction to Performance Marketing with Chris Johnson – Podcast Episode #216
In this week’s internet marketing podcast, Kelvin talks with Chris Johnson about performance marketing. Chris Johnson is the Content Director at PerformanceIN.com and gives us some insights about the history …
Managing Local Listings – David Whatley – Podcast Episode #215
This week’s internet marketing podcast shares a talk from the BrightonSEO conference which took place in April. David Whatley, the founder of MiShop.local Ltd., a specialist local search optimisation and …
Is Guest Posting Doomed? – Podcast Episode #214
In this week’s internet marketing podcast, Kelvin and SiteVisibility’s very own Scott Colenutt talk about guest posting and whether it is doomed or not. Scott is a Digital Marketing Manager, …
SEO at Large Organisations – Dan Patmore – Podcast Episode #213
In this week’s internet marketing podcast we present another talk from BrightonSEO. Dan Patmore, a Search Manager at Argos who looks after everything related to SEO and PPC discusses how …