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After Dave Coplin’s (Chief Envisioning Manager at Microsoft) brilliant presentation on the way search is evolving into something much more human, we decided to get his opinions on the future of search and social signals as well as the biggest opportunities that clients can take advantage of moving forward.
BrightonSEO is great for attracting a wealth of speakers from different industries and we were delighted to have Geoff White (Technology Director at Channel 4 News) on board. He delivered a fantastic talk where he gave away his top tips on how to pitch stories to journalists. We caught up with Geoff and got his insights into how to attract a journalists attention, as well as discussing the combination of SEO and journalism.
At BrightonSEO we caught up with Fresh Egg’s head of insights (Dara Fitzgerald) after he delivered his fantastic presentation about the future of analytics. We discussed what we thought of the event, the recent improvements of GA, Google’s latest platform Universal Analytics as well as integrating other tools with GA.
What a way to open up this years BrightonSEO conference with the ex-Google search quality team members; Fili Wiese, Jonas Weber and Alfredo Pulvirenti. The panel discussion put the ex-Googlers in the hot seat as the crowd asked them to reveal all. We caught up with them to discuss the biggest SEO myth they’ve ever heard, whether SEO’s really do worry too much about Google updates and we also asked them what are the biggest opportunities out there right now to help build brand awareness.
Content marketing was once again a hot topic of debate at BrightonSEO this year – Sharon Flaherty’s (confused.com) presentation about engaging content was one of the highlights as well as the content marketing roundtable session which took place the day before the conference.
The discussion was for members of digital marketing teams to debate what content marketing is all about. Types of engaging content, budgets, evaluation methods, idea generation were just some of the topics covered. Here’s a list of the key takeaways of what was revealed at the roundtable session.
#BrightonSEO was a fantastic conference which we’re very proud to have been part of. The huge amounts of tweets once again took the event to ‘trending’ status. But, if you weren’t there here’s a selection of images which capture the event in all its glory. Enjoy and until next time!
The stage is set for another great BrightonSEO event
We had a fantastic time at #brightonseo, it was great to see so many faces there – old and new. The event was the biggest and best yet with around 2,500 attendees, a whole host of amazing speakers spread across the whole of Brighton dome.
As you all know before the event we let everyone know that we’d be running a competition to win tickets to London zoo. We got you all to send in your best panda and penguins jokes throughout the day and we have to say there were some good ones as well as the odd one that would make even those adorable animals cringe.
Here’s a list of some of our favourites:
We’ve got some exciting news for all attendees at BrightonSEO as we’ll be giving away another fantastic prize at this weeks event.
As SEO’s all know, Google are constantly updating their algorithm with the names of their 2 favourite animals (pandas and penguins)! For some, these updates can cause worry and fear, but you know what they say… laughter is the best medicine.
That’s why in light of the latest panda update we thought we’d give all you wonderful SEO’s a chance to laugh in the face of these furry foe by getting you to share your best panda and penguin jokes over Twitter. (If you can even make them SEO related, well then you’re truly a comedy genius!)
BrightonSEO is back! we’re just a few days away from the event and we can’t wait to see you all there. This year’s conference is bigger than ever with over 2,500 attendees planning on entering through those Brighton dome doors!
If you’re not excited yet then you should be! We’ve got a fantastic list of speakers presenting talks ranging from pitching to journalists to turning your ideas into innovation. The big day is April 12th, but just in case you didn’t know Thursday 11th April is another fun packed day. We’ve got a great big selection of workshops covering topics such as local and mobile SEO, there’s even a highly important penalty recovery one too. After that, there’s a variety of roundtable events where you get to discuss what really matters to you as well as getting to know some other key industry figures.
Google has been personalising everyone’s searches more and more – with that it’s necessary for us SEO’s to understand the effects of this and why certain search results appear when the conventional rules of SEO don’t apply.
This is a very important issue to consider especially if you’re servicing a local area with your products. Depending on the location of where you’re searching you’ll be receiving different tailored results. For instance, shops which have different locations will feature differently depending on where you’re searching from.
Your location history is also taken into account, this includes smart phone, desktop and laptop searches regardless of the fact if you’ve turned off the location sharing option. Google will look at your previous activity that corresponds to your previous locations and tie that in with its suggestions and ranking results.