Truus is a digital marketing consultant at SiteVisibility with a great interest in languages, travelling and everything social. Coming from Belgium, she has the advantage of being multilingual, and is therefore mostly engaged in International campaigns. You can follow her @trooogle
Today was a very exciting day for us here at SiteVisibility! Brighton Dome was completely packed with search marketing enthusiasts, delegates from search agencies, in-house marketing teams and business owners, not only from Brighton, but also from across the UK and even Europe. This year’s first edition of BrightonSEO was bigger and more exciting than ever before.
The best SEO experts and enthusiasts across the UK have devoted their time today to share their detailed and practical knowledge with us.
However, the many talks and presentations throughout the day must have left you all with loads to process, and therefore we have decided to make it easier for you by putting together a quick summary of some of today’s talks and the most striking conclusions. So sit back and enjoy our BrightonSEO Round-up:
The new Facebook changes have caused quite a commotion over the past couple of months, especially since the launch of Timeline for Pages Previews earlier this month. This new design poses several challenges for online marketers. The new features as well as limitations of the new Timeline format undoubtedly affects the ways in which brands and companies connect and engage with customers on Facebook. Page owners are advised to get their head around these changes in order to utilize them to their advantage and review their strategies before Timeline is pushed live for all Pages on March 30.
Timeline challenges businesses to create a more expressive and visual identity on Facebook. Page owners will have to think about new creative ways to use the Timeline layout to get the attention of newcomers and engage with their audience. First of all, the new Timeline for pages no longer offers the option to set up a default landing page or welcome tab. Instead, your Page visitors will by default land on your Timeline, challenging the ways in which the visibility of a new promotion, coupon, welcome message or any company announcement can be optimized.
It can happen to anyone on their birthday right? Terrified of taking the leap from a 160ft-high crane which was set up in Potters field Park, a beautiful little area in the East of London, I started browsing the You Tube channel using keywords such as “bungee funny” or “bungee comedy”. Too frightened to take a look at any of the extreme bungee footage, all I needed was a little bit of comedy. One of the top search results was a short sketch which appeared on the Flemish Comedy Television Show “In De Gloria” many years ago. The sketch shows a father amazed – or rather distressed – by his family’s originality when they organize a bungee jump for his birthday. Although being terrified of heights, the man eventually takes the jump. However, his fears take control of him, making the bungee an embarrassing event for himself as well as his family. “Alles vol. Alles is vol” [It’s completely filled up]; those are the only words the poor man is able to shout out while jumping.
This was literally all that went through my head on that Sunday morning train to London. Read on