Three months I had a hair-brained idea it would be interesting to see who in the office who was the best at predicting the future. Obviously we’re a search agency, and you’d expect us to be able to reasonably accurately estimate the success of an SEO campaign, whether that’s due to intuition, analysis or forecasting. I set up a Google doc with ten clients and one of their keywords with its current ranking. The task of the experimenters was simple. They just had to predict the ranking in three months time. The more accurate they were the more they scored.
Generally people didn’t do too bad, but far away the most successful of our predictors was Lyndsey. A Global Hypercolour t-shirt is winging her way to her as a prize. What the experiment did show some interesting patterns. What I found is that we’re better at improving results than we give ourselves credit for, and that Graeme, who gets involved in our forecasting, is the most conservatitive of our team when it comes to these estimates!
I’ve been thinking a lot recently about what makes the ideal search marketer. We’ve been doing quite a lot of recruiting, which is never easy, and I’ve been discussing whether we ought to re-jig our company mission statement. Both these processes have converged and led me to believe that the most important quality in any search marketer is being inquisitive. Let me explain why.
Howdy! My name’s Dominick and today is my first day as a Digital Marketing Manager at SiteVisibility. It feels a bit surreal to be writing this from SiteVisiblity’s lovely office in Brighton, when I’ve spent some time following the blog posts and listening to the podcasts during my own leisure time, but to be now part of the talented team at SiteVisibility and get the chance to work with some fantastic clients is a great opportunity and one that I shall relish.
Now for some quick background information, in case you’re wondering who is this guy that’s hijacked SiteVisibility’s blog this week. For the last 3 years I’ve actually been doing my best to avoid England’s cold climate and work in some slightly more tropical countries in Asia. Most recently I returned from Taiwan about 4 months ago, where I was working for a multinational software company handling their English Paid Search and affiliate programs as well as consulting on their international SEO strategies.
It can happen to anyone on their birthday right? Terrified of taking the leap from a 160ft-high crane which was set up in Potters field Park, a beautiful little area in the East of London, I started browsing the You Tube channel using keywords such as “bungee funny” or “bungee comedy”. Too frightened to take a look at any of the extreme bungee footage, all I needed was a little bit of comedy. One of the top search results was a short sketch which appeared on the Flemish Comedy Television Show “In De Gloria” many years ago. The sketch shows a father amazed – or rather distressed – by his family’s originality when they organize a bungee jump for his birthday. Although being terrified of heights, the man eventually takes the jump. However, his fears take control of him, making the bungee an embarrassing event for himself as well as his family. “Alles vol. Alles is vol” [It’s completely filled up]; those are the only words the poor man is able to shout out while jumping.
This was literally all that went through my head on that Sunday morning train to London. Read on
Brighton has garnered several “silicon beach” references over the years, and it’s no surprise when you see the number of innovative digital companies based here. In September, Brighton proves its credentials, with several exciting digital arts & media events taking place in the city.
Brighton Digital Festival is an open, Fringe-style festival in which dozens of exhibitions, workshops, performances, meet-ups, conferences and other events are hosted. International artists will showcase their work while innovative experts share knowledge on technological developments and concepts. There are far too many events involved in the Digital Festival to list them all here, so check out their website for a full programme. The festival has been organised by a group of organisations and individuals including technology companies, arts organisations and those with a passion for digital. The aim of the festival is to bring together Brighton’s digital industries and art communities.
On Friday, 16th September, SiteVisibility is going to be opening its doors to the public as part of Brighton Digital Open Studios Week. We are working in partnership with Wired Sussex to put on this fantastic event. During Brighton Digital Open Studios Week, many of Brighton’s digital and creative agencies are hosting a variety of events which enable their guests to see what really happens on a typical day at the office.
You’re probably wondering now what SiteVisibility is going to be doing, or how exactly we’ll be throwing open the doors to the Think Tank? We are going to be hosting “Beer O’Clock” on the afternoon of Friday, 16th September. We’ll be watching videos of past TED conferences and of course enjoying a few beers or ciders.
Friday afternoons tend to mean that we gather to watch a few videos about things that could inspire us or have an impact on our campaigns. We like to watch TED videos because they are full of wisdom from many inspirational people. We like to watch White Board videos because they encourage us to debate how we go about designing and implementing our client campaigns. We also like to brainstorm different ways of making the campaigns we’re currently managing more successful for all of our lovely clients.
That being said, we have a limited number of places for this event. You are more than welcome to come by and see our lovely new offices, see us in action, ask us questions or just generally learn about what happens in the Think Tank.
SiteVisibility sponsors the Digital Media course at the University of Brighton and on 27th July we were delighted to announce Anna Fletcher is the 7th annual winner of the SiteVisibility trophy for “Best Student” and a cheque for £100.
A recent PwC report forecasts that the digital marketing sector will continue to enjoy the fastest (double digit) growth within the UK marketing industry. The Search and Social Media marketing disciplines are also growing rapidly and this has resulted in shortages of people with appropriate digital skills and experience both locally in Brighton and nationally within the marketing industry.
An opportunity has arisen for a skilled digital marketing octopus at the highly respected Search Marketing agency SiteVisibility. You’re probably wondering what an octopus has to do with us, and why you’d want to voluntarily become one. The answer is pretty simple. We feel like our team is made up of lots of different skills and personalities who are represented by a lovely little group of characters (or as we like to think, the residents of the Think Tank), one of which is the octopus.
Our octopus represents someone who is a superb multi-tasker – a highly organised person who can monitor quality and processes while putting emphasis on achieving success with deadlines and deliverables.
A few weeks ago, we had our first client event, our Search Innovation Seminar and Tennis Afternoon. I was really excited about organising it and I’ve left my post for a few weeks so that I could get some feedback from our clients who came as well as to reflect on the day. I was really pleased with the morning’s seminar, and although the weather forced us to miss our afternoon entertainment at the Aegon International, I’m quite sure that we enjoyed ourselves in spite of it. Read on