Archive for the ‘Working In Search’ Category
An opportunity has arisen for a skilled digital marketing octopus at the highly respected Search Marketing agency SiteVisibility. You’re probably wondering what an octopus has to do with us, and why you’d want to voluntarily become one. The answer is pretty simple. We feel like our team is made up of lots of different skills and personalities who are represented by a lovely little group of characters (or as we like to think, the residents of the Think Tank), one of which is the octopus.
Our octopus represents someone who is a superb multi-tasker – a highly organised person who can monitor quality and processes while putting emphasis on achieving success with deadlines and deliverables.
A few weeks ago, we had our first client event, our Search Innovation Seminar and Tennis Afternoon. I was really excited about organising it and I’ve left my post for a few weeks so that I could get some feedback from our clients who came as well as to reflect on the day. I was really pleased with the morning’s seminar, and although the weather forced us to miss our afternoon entertainment at the Aegon International, I’m quite sure that we enjoyed ourselves in spite of it.
The benefits of secondments are three-fold; for employer, employee and host organisation. They can take a variety of forms, even within a company or organisation, or with another institution, whether it’s public, private or non-profit.
In the past we’ve had secondments at charity organisations as part of our CSR objectives, but recently we’ve realised just how much they can offer us and our customers. Sharing knowledge and skills between organisations means improvements in processes and opportunities for everybody. Secondments give organisations the opportunity to build bigger networks and share expertise. I asked some SiteVisibility team members about their secondment experiences. Read on
I think it’s the time of the year but I’ve found myself scuttling all over Europe speaking and attending search, affiliate and digital conferences. It’s been good fun even if my liver has taken a bit of punishment – I have learnt a huge amount.
One of the interesting things about seeing speeches from experts all over Europe and in a variety of industry sectors is you start to pick up on themes and similarities in what they are saying. In this blog post I wanted to discus some of those patterns, as I think they are a good indicator of what we should all be thinking about.
The most recent quarterly teambuilding day for SiteVisibility took place on Friday, the 10th June and contained a mixture of exercises and seminars to challenge both our mental and physical abilities. We were graced with the presence of Nikki Rae (who you can find on Twitter here: @analyticsgirl) who spent the morning taking us on a journey through the extensive world of Google Analytics. Reiterating basic knowledge, and then diving in and out of the more complicated elements of the site, the team was able to take a lot away from the session. This was felt most of all by Graeme, our very own Mr Metrics for whom the session was just like his Birthday, Christmas, and all the Bank Holidays of 2011 come at once. We are all looking forward to applying what we learnt to our future reports.
So, our brains had been challenged and then came the physical part of the day. After a few doubtful looks around the training room in the morning as the rain hammered at the skylight, lo and behold the skies cleared. We kitted ourselves out in hot pink outfits which if i may say we pulled off very well and headed off to Preston park in the afternoon to meet our challengers DC Storm, No Pork Pies, Butchers Hook and Leapfrogg.
I hope everyone enjoyed their time off with all of the bank holidays that they gave us!
After BrightonSEO we had a bright idea to arrange an interagency/Digital Media Rounders afternoon and we have picked a date, the 10th of June at 2pm in Preston Park.
Apparently there are nine people in a rounders team, who knew?
If you have a team and want to enter let me know and if you don’t have enough people let us know and I will see how many people come back with a shortfall and we can look into joining some teams together or getting some other agencies on board.
So up for the challenge?
The final talk of the day was an exciting group panel debate about the tricky issue of ethics in search
which featured several top digital marketing gurus;
Paul Madden, Automica Limited and Kerboo
Kevin Gibbons, SEOptimise
Mark Cook, Further
Bas van den Belden, State of Search
The talk evaluated if it is ethical to buy links And if it’s not, but your competitors are and they’re out ranking your should you point that out to Google?
The final point to take away from the day was that of if the whole process of trying to ‘engineer’ search rankings is ethical in the first place?
Starting as an intern, and after 3 months as a Trainee Digital Marketing Consultant, I have decided to share my journey so far at SiteVisibility. Hold on to your seats.
Flickr user anyjazz65
Starting at SiteVisibility as an intern came about as a result of the “Women in the Media” networking event run by Wired Sussex. Such events are held quarterly for women in the Sussex area who work in, or are looking for work in the area of Digital Media. At this particular event SV was giving a presentation on an introduction to SEO, introducing basic SEO tools, as well as highlighting its importance for visibility of a website. Luckily for me I got chatting to the right person at the event, one the managers at SiteVisibility, to whom I presented an offer of working as an intern for cup-a- soups. This deemed to be a successful tactic. Read on
The Competition is closed the winner was Carla Holcombe, but the great SEO Job is still available!
We’re recruiting again, and we were thinking how exactly should we try to spread the word about the vacancy? Should we spend some money on a job advert? Maybe send out some messages via LinkedIn?
I thought why not try and get a favour from the SEO community on Twitter. So to say ‘thanks’ to any person kind enough to retweet this blog post, we’ll enter you into a prize draw to win a super duper Kindle from Amazon. There’s only one Kindle but there should be good odds!
The competition will close at 9AM 02.02.11
But that’s enough about the competition, what about the job…
Kelvin’s not quite Donald Trump or even Lord Sugar, but like those two chaps he’s on the look out for an apprentice. If you think you’ve got what it takes you can contact Kelvin at firstname.lastname@example.org.
In the rest of the show we talk about how to get a job in digital marketing.