SiteVisibility » Podcast Feed

Is Guest Posting Doomed? – Podcast Episode #214

Kelvin — Tue, 18 Jun 2013 09:00:22 +0000

In this week’s internet marketing podcast, Kelvin and SiteVisibility’s very own Scott Colenutt talk about guest posting and whether it is doomed or not. Scott is a Digital Marketing Manager, and has been working in the digital marketing industry for a couple of years. Kelvin and Scott discuss the changes in guest blogging over the last year, the risks and dangers of guest blogging and how to identify a good quality link. Scott gives some further advice and tips on how to approach guest bloggers by going down the social route, by using different tools, and gives some insights about the dos and don’ts when contacting bloggers for the first time.

Followerwonk
SocialBro

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Is Guest Posting Doomed? – Podcast Episode #214

SEO at Large Organisations – Dan Patmore – Podcast Episode #213

Kelvin — Tue, 11 Jun 2013 09:00:33 +0000

In this week’s internet marketing podcast we present another talk from BrightonSEO. Dan Patmore, a Search Manager at Argos who looks after everything related to SEO and PPC discusses how to prioritise, drive and survive as a large organisation. Argos is the biggest multi-channel company in the UK with more than 70% of the UK’s population shopping with the chain every year. The company has lots of different stakeholders which makes SEO very difficult and challenging. Dan talks about their SEO processes, the differences in onsite and offsite SEO, and how to identify priorities. He outlines the importance of education, patience, relationship management and speed during his presentation and gives us some useful tips at the end.

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SEO at Large Organisations – Dan Patmore – Podcast Episode #213

Do’s and Don’ts in International SEO – Aleyda Solis – Podcast Episode #212

Kelvin — Tue, 04 Jun 2013 09:00:43 +0000

In this week’s internet marketing podcast, we are presenting a talk from April’s BrightonSEO conference. Aleyda Solis, an International SEO Consultant, talks about the key do’s and don’ts when going international. She explains the most important steps for creating international SEO campaigns and outlines the most important questions to ask when working on digital marketing abroad, such as ‘do I have international potential and international audience?’, ‘how can I target international audience?’ and ‘how do I develop an international site?’. She also gives very helpful recommendations for different tools to make life much easier during the process of going international.

Google Analytics (Traffic, Trends, Keywords, Content Types)
Google Keyword Tool
SEMrush (Service for Competitor Research)
Google Webmaster Tools (Location Feature)
Social Crawlytics Tool (Identifying Influencers)
AuthorityLabs (Tracking Website Rankings)

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Do’s and Don’ts in International SEO – Aleyda Solis – Podcast Episode #212

Are You Concerned You Might Have Been Penalised by Google? – Podcast Episode #211

Kelvin — Tue, 28 May 2013 09:00:23 +0000

In this week’s internet marketing podcast, Kelvin and Natalie Wright talk about all around Google penalties. Natalie is working with SiteVisibility during her placement year from the University of Brighton, primarily in the technical SEO team. Kelvin and Natalie talk about the Google Penguin update, which tools help to check whether a site has been penalized or not and how the Disavow Tool works. They further give some insights on how to identify good and bad links, and how to best contact a webmaster to remove a link. Finally, Natalie also shares her experience of current backlink removal work.

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Are You Concerned You Might Have Been Penalised by Google? – Podcast Episode #211

Automating Elements of SEO – Podcast Episode #210

Kelvin — Wed, 22 May 2013 14:00:33 +0000

This week’s internet marketing podcast is based on a talk from April’s BrightonSEO. Berian Reed from Auto Trader talks about automating SEO on large websites. Auto Trader is a big data company with around 11 million users, 1 billion page views every month and 120 million searches just for cars. Not surprisingly, SEO is their biggest traffic driver. Berian gives us some useful tips, tricks and tools about how to make the life of SEO companies easier and how to automate a lot of ‘boring’ stuff in SEO.

Resources:

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Automating Elements of SEO – Podcast Episode #210

Email Marketing Through Your Signature – Podcast Episode #209

Kelvin — Tue, 23 Apr 2013 09:00:00 +0000

In this week’s internet marketing podcast Kelvin caught up with Fiona Robson (RocketSeed) about how you can do e-mail marketing through your signature. Fiona Robson’s background is in the tourism industry where she held various sales and marketing roles until she joined RocketSeed about 2 and a half years ago. They discussed the opportunities of e-mail marketing, the types of audience you can reach, how changes in the mobile industry have influenced e-mail marketing, how to segment e-mail marketing approaches and how to kick off your e-mail marketing strategy.

RocketSeed

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Email Marketing Through Your Signature – Podcast Episode #209

Content Marketing – Podcast Episode #208

Kelvin — Tue, 16 Apr 2013 09:00:29 +0000

In this week’s episode of the Internet Marketing Podcast, Kelvin talks to digital content marketer Ryan Skinner who works for Velocity Partners, a London based B2B marketing agency. Ryan is account side trying to ensure that his clients get the most out of digital marketing by using a variety of content marketing tactics and techniques.

Kelvin and Ryan discuss how content generally starts helping people define their problems, gives them a vocabulary to talk about it, and gives them solutions related to different products. Also during the interview Ryan gives us some insights about the different views of what content marketing actually is, how it’s changed over time and what the difference between B2B and B2C content marketing are. He also tells us what he thinks about SlideShare and talks about Marketing Automation.

Velocity Partners

SlideShare

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Content Marketing – Podcast Episode #208

SES London 2013 – Podcast Episode #207

Kelvin — Tue, 09 Apr 2013 09:00:47 +0000

In this week’s internet marketing podcast, Gareth Davies (Managing Director of GSINC Limited) interviewed some of the speakers from the 2013 London SES. They gave their opinions and insights into lots of top digital marketing questions like ‘what is content marketing?’, ‘why are goals and analytics so important?’, ‘why should we make online videos?’ and ‘why it sometimes might not be advantageous to upload videos on YouTube’.

SES London

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SES London 2013 – Podcast Episode #207

Recruitment – Podcast Episode #206

Kelvin — Tue, 02 Apr 2013 10:14:45 +0000

In this week’s Internet Marketing Podcast Kelvin interviewed Natasha Woodford. Kelvin and Natasha recently started their own digital recruitment business called Clockwork Talent. The recruitment business, which is located in the old terminal building at Gatwick airport, aims to find the right jobs for the right people.

Kelvin and Natasha talk about the recruitment process and some of the things that work well in recruitment, they also provide some helpful tips that employers, recruiters or indeed candidates can do to find the right person at the right time.

Clockwork Talent

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Recruitment – Podcast Episode #206

Have I been Penalised? – Podcast Episode #205

Kelvin — Tue, 26 Mar 2013 10:00:28 +0000

In this week’s episode of the Internet Marketing Podcast, Kelvin and Andy discuss Google penalties. Nowadays, it’s a lot more likely for websites to be affected by a Google penalty. But not every drop in your rankings automatically means that you have been penalised. Through the invention of Google’s Webmaster Tools, they’ve been increasingly helpful in letting webmasters know if they have been penalised or not. Andy and Kelvin also discuss what to do when receiving a Google Penalty Message.

Webmaster Tools Updates

Disavow Link Tool Checklist

Google Penalty Warnings

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Have I been Penalised? – Podcast Episode #205

Graph Search – Podcast Episode #204

Kelvin — Tue, 19 Mar 2013 10:00:52 +0000

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy give us some insights into Graph Search, which is the new search engine from Facebook. The idea behind Graph Search is that you can look up anything that has been shared with you on Facebook, and others can find everything you’ve shared with them. This helps you to find people, places and things and explore Facebook in a totally new way. At the moment, Graph Search is only available to a small bunch of test users, but as soon as it is rolled out it is expected to become very influential and important for individuals as well as for businesses.

Resources:

Facebook’s Graph Search: What does it mean for marketers?

Marketers and businesses should fear Graph Search

EdgeRank revisited: Interview with Chad Wittman

What is Facebook’s Edgerank Algorithm?

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Graph Search – Podcast Episode #204

BrightonSEO Preview – Podcast Episode #203

Kelvin — Tue, 12 Mar 2013 10:04:39 +0000

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy discuss the upcoming BrightonSEO conference. With the biannual event just around the corner, it’s time to make sure you don’t miss out on any of the festivities kicking off in April. This episode gives great insight into the training workshops which will be held on Thursday the 11th of April, from Advanced Linkbuilding and Local SEO to Video SEO and Penalty Recovery there’s plenty to cover. If you can’t attend but are driving towards developing yourself as an SEO, this episode should help you along your way.

Resources
Google Analytics Help
BrightonSEO Workshops

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BrightonSEO Preview – Podcast Episode #203

PPC Marketplace Insights – Podcast Episode #202

Kelvin — Tue, 05 Mar 2013 10:00:53 +0000

In this episode of the Internet Marketing Podcast Kelvin is joined by Kenshoo Client Services Director, Nick Blake. Nick has been in online advertising since 2002 and after experiences search engine side and agency side has found himself excellently placed with Kenshoo. He shares his thoughts on paid search insights in the recently released Global Advertising Trends Report, the discussion focuses on the successes and opportunities within the paid search realm.

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PPC Marketplace Insights – Podcast Episode #202

How To Get Subcategories Under Your Site Address In Google SERPs And Other Questions – Podcast Episode #201

Kelvin — Tue, 26 Feb 2013 10:01:49 +0000

In this episode of the Internet Marketing Podcast Kelvin and Andy answer more of your digital marketing questions. From how to get popular pages listed underneath your site address in Google’s SERPs, to the change in relevance of exact match domains, tune in to this week’s episode to grab your latest techniques. Missed the first round of questions? Don’t worry, just click here to catch up.

Resources
Google Webmaster Tools
Google Keyword Tool

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How To Get Subcategories Under Your Site Address In Google SERPs And Other Questions – Podcast Episode #201

Q&A – Podcast Episode #200

Kelvin — Tue, 12 Feb 2013 12:04:48 +0000

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy address a host of digital marketing questions sent in by listeners from Bangkok to Alabama. Whether you’re wondering about the turnaround of SEO campaigns, graduating into a digital marketing career or if you’re just having a tussle with Google spiders, this episode will hopefully help steer you towards where you want to be.

Resources
SEOMoz Begginers Guide
Econsultancy
Mashable
Social Media Examiner
Google Keyword Tool

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Q&A – Podcast Episode #200

Future SEO Trends – Podcast Episode #199

Kelvin — Tue, 05 Feb 2013 10:00:51 +0000

In this weeks episode of the Internet Marketing Podcast Kelvin and Andy delve into the future of SEO. With the turn of the new year all eyes are on what to expect from search in 2013. Kelvin shares 5 big trends that he thinks to be important factors in campaigns as the year progresses. From Structured Data to Social Signals, this episode will point you in the right direction.

Resources

Twitter Bootstrap

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Future SEO Trends – Podcast Episode #199

SEO Top Questions – Podcast Episode #198

Kelvin — Tue, 29 Jan 2013 10:00:04 +0000

In this episode of the Internet Marketing Podcast Kelvin and Andy touch on some of those frequently asked SEO questions. Don’t know what to spend where? How long does SEO take exactly? But I thought link building was dead? If these sound familiar, this episode will see that all of these questions are answered.

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SEO Top Questions – Podcast Episode #198

Beginners Email Marketing Part 2 – Podcast Episode #197

Kelvin — Tue, 22 Jan 2013 10:00:16 +0000

In this episode of the Internet Marketing Podcast Kelvin and Andy present the second and final part to Beginners Email Marketing. With campaign planning, tools and proofing in mind, Kelvin and Andy touch on subject lines and which are most effective, A/B testing and how to do this, some general Email Marketing best practices and more. From Pure360 to MailChimp, be sure to tune into this episode of the Internet Marketing Podcast.

Resources
MailChimp
Pure360
AWeber

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Beginners Email Marketing Part 2 – Podcast Episode #197

Beginners Email Marketing Part 1 – Podcast Episode #196

Kelvin — Tue, 15 Jan 2013 10:01:52 +0000

In this episode of the Internet Marketing Podcast Kelvin and Andy revisit Email Marketing. As an underrated aspect of digital marketing, Email Marketing has long been left to its own devices until now. Listen in for an up to date view on the benefits of this tactic, effective list building tips and the differences between the opt in options.

Resources
Econsultancy
Canspam
HubSpot
Return Path

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Beginners Email Marketing Part 1 – Podcast Episode #196

Affiliate Marketing – Podcast Episode #195

Kelvin — Tue, 08 Jan 2013 11:08:23 +0000

In this episode of the Internet Marketing Podcast Kelvin interviews Stephen Kerin, managing director at Webgains in the UK. Webgains are an affiliate network based in London, since 2004 they have grown to a 90 strong team which operates worldwide. Stephen explores the performance and affiliate marketing world, with topics ranging from the major players in the European markets to overcoming the Pareto principle, this episode provides the insight you need to all things affiliate.

Resources:
Commission Junction
Trade Doubler
Affiliate Window
Link Share
Affiliate Future
Affilinet
Webgains

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Affiliate Marketing – Podcast Episode #195

Video Online – Podcast Episode #194

Kelvin — Tue, 25 Dec 2012 10:00:10 +0000

On this weeks episode of the Internet Marketing Podcast Kelvin and Andy dive into the realm of podcasts and WebTV. With the tables turned slightly, Andy explains his experiences with audio podcasts and his recent evolution to video podcasts. The episode continues by exploring the differences between the consumptions models of the two types of media and some ways in which you could get started with your own podcast on a budget.

Resources
Latest TV
Downcast App
Camtasia
Gorilla Pod

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Video Online – Podcast Episode #194

Social Content Marketing Tools – Podcast Episode #193

Kelvin — Tue, 18 Dec 2012 10:00:48 +0000

This episode of the Internet Marketing Podcast is a social content marketing tools bonanza! Kelvin and Andy discuss many a tool that will save you oodles of time across various social platforms from Google+ to Pinterest. From Chrome plugins to social network analytics, listen to this weeks episode to get a list of handy tools and how to use them best.

Resources

StumbleUpon Paid Discovery

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Social Content Marketing Tools – Podcast Episode #193

More Google Plus – Podcast #192

Kelvin — Tue, 11 Dec 2012 10:00:47 +0000

Kelvin and Andy introduced Google+ a little while ago on the Internet Marketing Podcast, this episode sees them revisit Google’s social network with a more thorough eye. Kelvin breaks things down into Google’s problem, how Google+ is their solution and what action you can take to respond to this change. Predictions for the impact of Google+ on search is also heavily discussed.

Resources

Google+
Facebook
Topsy
Doshare
Opengraph
Skyrocket SEO

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More Google Plus – Podcast #192

Mind Tricks 2 – Podcast Episode #191

Kelvin — Tue, 04 Dec 2012 10:00:00 +0000

This week’s episode of the Internet Marketing Podcast is the second and final part of “Mind Tricks”. Kelvin and Andy discuss further psychological trends that should be considered and used to inform decisions in your campaign or project. This half explores cognitive biases such as the Dunning-Kruger Effect, False Consensus and Knowledge Bias with Kelvin focusing on how to make these part of your marketing arsenal.

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Mind Tricks 2 – Podcast Episode #191

Mind Tricks 1 – Podcast Episode #190

Kelvin — Tue, 27 Nov 2012 10:00:08 +0000

This episode of the Internet Marketing Podcast see’s Kelvin try on the boots of Derren Brown. In part 1 of “Mind Tricks”, Kelvin and Andy discuss how important it is for those in marketing to consider various psychological trends, from “Choice Supportive Bias” to “Hyperbolic Discounting”. Take a listen and learn how to hook customers with a first purchase, make 3 your magic number and promote one product over the other.

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Mind Tricks 1 – Podcast Episode #190