In today’s show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of online marketing. Topics covered:
- The power of podcasting
- The shift of budgets to digital marketing
- Building trust online
- Putting your brand online
- Google Analytics with advanced segments
- Google Website Optimiser
- Multi- variance Testing
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